Title | MY FAVORITE CAFE - GEORGIA VENDING MACHINE APP |
Brand | COCA-COLA (JAPAN) |
Product / Service | GEORGIA |
Category | A01. Use of Technology |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Norifumi Adachi | DENTSU INC. | Executive Creative Director |
Yujiro Kaizawa | DENTSU INC. | Creative Director |
Yasuhiro Tsuchiya | DENTSU INC. | Planner |
Yusaku Wakazono | DENTSU INC. | Planner |
Hokuto Miura | DENTSU INC. | Planner |
Tomokazu Yamamoto | DENTSU INC. | Copywriter |
Ryuta Moniwa | DENTSU INC. | Copywriter |
Yuya Tanaka | DENTSU INC. | Planner |
Mihoko Irie | Copywriter | |
Kosuke Hayashi | Pyramid Film Quadra Inc. | Agency Producer |
Daisuke Kobayashi | TYO Inc. ID Division | Production Producer |
Tetsuya Hashimoto | TYO Inc. ID Division | Production Producer |
Fumio Shiosaka | TYO Inc. ID Division | Director |
Naho Taguchi | TYO Inc. ID Division | Production Manager |
Takaaki Ishizawa | Technical Director | |
Eisaku Miyashita | TYO Inc. ID Division | Production Producer |
Soichiro Kawano | TYO Inc. ID Division | Production Producer |
Masayuki Nakata | TYO Inc. ID Division | Production Producer |
Sou Yamagishi | TYO Inc. ID Division | Production Manager |
Kenji Ichihara | TYO Inc. ID Division | Production Manager |
Introducing, "My Favorite Cafe - GEORGIA Vending Machine App". Register a vending machine that you regularly visit, and the app becomes a hotline between you and a cafe owner in the vending machine. Users are verified by GPS. The cafe owner will send you a message when you are close to the vending machine. The more you visit the vending machine, the more intimate you become with the cafe owner. Users create an intimate bond with the vending machines as they increase their visits.
After its launch, "GEORGIA Vending Machine App" has seen extraordinary coverage through TV media,and the app itself became number one on the free apps rankings of the iTunes App Store of Japan. According to user survey's, we've found that 68.5% GEORGIA fans feel more attached to the brand than before, 41% visit a nearby vending machine more often. We believe this is proof that we've strengthened our engagement with our loyal fans through this experiment.
GEORGIA, Japan's number one "canned coffee" brand, makes more than 70 percent of its revenue from purchases made by loyal fans through their network of approximately 1 million vending machines nationwide. As competitors face increasing competition GEORGIA is focusing on ways to strengthen the engagement between loyal fans and the vending machines in order to influence their purchasing habits and raise the likelihood of buying a GEORGIA. The idea is to turn vending machines into "your personal favorite cafe around the corner." By utilizing a mobile solution with our vending machine assets, our GEORGIA fans feel even more attached to our brand.