Title | TO SEE |
Brand | MENICON |
Product / Service | MIRU |
Category | A03. Mobile Applications |
Entrant | MORI Tokyo, JAPAN |
Entrant Company | MORI Tokyo, JAPAN |
Advertising Agency | MORI Tokyo, JAPAN |
Advertising Agency 2 | DENTSU Tokyo, JAPAN |
Production Company | STINKDIGITAL London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Morihiro Harano | Mori | Creative Director |
Cameron Temple | Stinkdigital | Creative Director |
Yoshihiro Yagi | Dentsu Inc. | Art Director |
Haruko Tsutsui | Dentsu Inc. | Copy Writer |
Rob Chiu | Director | |
Paul O'callaghan | Dop | |
Stinkdigital | Stinkdigital | Post Production |
Simon Cam Scam | Stinkdigital | Executive Creative Technologist |
Ian Mcgregor | Stinkdigital | Lead Developer |
Sam Elie | Stinkdigital | Developer |
Cloud 12 | Cloud 12 | Octocopter |
Keith Kenniff | Unseen Music | Sound And Music |
Minami Otsuka | CREATIVE POWER UNIT | Designer |
Yusuke Kitani/Qanta Shimizu/Hiroshi Jingu | Kaibutsu/PARTY/Engine PLUS | Technical Advisor |
Jax Evans | Stinkdigital | Producer |
Misato Tachibana | Mori | Agency Producer |
Koji Wada | Dentsu | Agency Producer |
Jax Evans | Stinkdigital | Executive Producer |
Hideyuki Chihara | Engine PLUS | Executive Producer |
On the 31st of October, 2013, we have launched the website and released the Google Play app for Android smartphones and tablet.
As soon as this content launches, the new ways of seeing attracted a lot of media coverages including Google 'Think Insight', Ad Age 'Pick of the day', FWA 'Mobile of the Day', Communication Arts Magazine 'Web of the Day' and various other media. The average time spent on the contents recored as 3minutes 46 seconds, which shows that the visitors are fully enjoying the experience per use.
Miru is the innovative disposable contact lens with the world first package as thin as 1mm. Miru takes its name from the Japanese world 'Miru' -- To See. Upon its debut in European market, the brief was to execute the campaign to establish a strong brand image with low budget. Our solution was based under the theme of 'To See' ; an essential function of the contact lens as well as the brand name. We created the branded contents offering the experience that no one has ever seen and developed a bespoke camera allowing to shoot moving image in all direction, 720 degrees, and created a short film with this camera.
Mobile URL | Additional URL | Additional URL 1