Creative Execution

The magazine spread shows a blurred windshield with the text “your participation is possible by revealing the vehicle’s plate numbers”. After the NFC functionality is turned on and the smart device is inserted in between the pages, the event page automatically shows up on the device screen. When the user pushes down on the wiper image and the device is simultaneously pulled out, the screen is clearly wiped away. If NFC functionality is not available on the user’s device, participation using the QR CODE is also possible. Once the rain drops are wiped away and the vehicle is uncovered, the randomly generated 4-digit sequence is entered in and the winner receives the giveaway via mail.

Easy participation of the mobile event resulted in all 200 product giveaways running out within a short, 4 week period amongst 4,674 participations. After the 4,674th participation, we had to notify future participants of the event’s closure.

Once summer arrives in Korea during the months of June and July of every year, the month-long monsoon season begins. It’s a season that requires high-performance wipers for the safety of drivers. We thought it would be a good opportunity to promote our wipers during this specific season. The strong adhesiveness of the RainOK hybrid wipers, composed of 4 structural joints, provides safety to drivers by securing a clear driving view. By promoting this unique wiper structure, we wanted to share the message to our users that when the frontal view is clear while driving on rainy days, good fortune also comes along. Smart devices still retain the ability to recognize the sense of touch even with a piece of paper on top of the screen. By mixing this attribute of smart devices with magazine advertisements, we created an interactive experience for our users.