ART-TO-HEART

TitleART-TO-HEART
BrandSTAEDTLER
Product / ServiceCOLOR CRAYONS
CategoryA03. Mobile Applications
EntrantLEO BURNETT HONG KONG, HONG KONG
Entrant Company LEO BURNETT HONG KONG, HONG KONG
Advertising Agency LEO BURNETT HONG KONG, HONG KONG

Credits

Name Company Position
Connie Lo Leo Burnett/Hong Kong Chief Creative Officer
Brian Ma Leo Burnett/Hong Kong Executive Creative Director
Alfred Wong Leo Burnett/Hong Kong Executive Creative Director
Kennedy Pang Leo Burnett/Hong Kong Interactive Group Creative Director
Hoi Yiu Leo Burnett/Hong Kong Interactive Creative Director
Ivan Law Leo Burnett/Hong Kong Creative Director/Art Director/Illustrator
James O Leo Burnett/Hong Kong Creative Director/Illustrator
Jason Luo Leo Burnett/Hong Kong Creative Director/Copywriter
Rachel Lao Leo Burnett/Hong Kong Art Director/Illustrator
Jimmy Chan Leo Burnett/Hong Kong Programmer
Keat Mok Leo Burnett/Hong Kong Creative Technologist
Hanford Sheng Leo Burnett/Hong Kong Brand Director
Greg Sutcliffe Copywriter
CCCDI Ltd. Production House

Creative Execution

Research shows that a routine schedule makes autistic children feel safe and secure. With Art-to-Heart, parents pair up with their child’s device and set a learning schedule. First, the child will be guided to complete a simple drawing task to start the conversation. Parents reply and the child will be rewarded with color crayons. As they advance in level, parents can set more tasks and open-ended questions to get the child to express himself more freely with drawings, and even with his own voice. At last, with the facetime function, we even encourage them to express face-to-face.

- Many autism specialists believe in and have recommended the app to many autistic children’s parents. - More than 60,000 autistic children are able to have daily exercises on our app. - 70% of the families who downloaded the app keep using it. - Our app will be created in different languages; hopefully more schools will use our app and help autistic children worldwide.

An increasing number of children are diagnosed with autism worldwide every year. In Hong Kong, half of the children with autism are diagnosed after 2.5 years old, and are unable to get professional treatment until at least 1.5 years later. Furthermore, Hong Kong parents are busy at work; hence children with autism lack day-to-day progressive therapy, making the cure more difficult. It’s very sad that autistic children don’t know how to communicate with people. The even sadder truth is, they cannot even look at their parents in the eyes. STAEDTLER has always been dedicated to help everyone express feelings. This time, we help re-bridge autistic children with their parents through drawing. We worked with social workers and therapists to create the mobile app --- "Art-to-Heart”, giving parents a way to guide their children to interact with them day by day.

Links

Mobile URL