Title | SAVING YOUR FUTURE |
Brand | YAHOO JAPAN |
Product / Service | DISASTER ALERT APP |
Category | A01. Use of Technology |
Entrant | YAHOO JAPAN CORPORATION Tokyo, JAPAN |
Entrant Company | YAHOO JAPAN CORPORATION Tokyo, JAPAN |
Advertising Agency | YAHOO JAPAN CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shinya Uchida | Yahoo Japan Corporation | Chief Creative Officer |
Takaki Kobayashi | Yahoo Japan Corporation | Chief Creative Officer |
Tatsuaki Suzuki | Yahoo Japan Corporation | Executive Creative Director |
Natsume Suzuoki | Yahoo Japan Corporation | Executive Creative Director |
Koichiro Shimizu | Yahoo Japan Corporation | Creative Director |
Kentaro Yoshiike | Yahoo Japan Corporation | Creative Director |
Kensuke Nishitani | Yahoo Japan Corporation | Creative Director |
Yuwa Kaneda | Yahoo Japan Corporation | Copywriter |
Misa Komaki | Yahoo Japan Corporation | Copywriter |
Kaori Yamazaki | Yahoo Japan Corporation | Copywriter |
Yoshinori Takahashi | Yahoo Japan Corporation | Planner |
Shinji Tanaka | Yahoo Japan Corporation | Planner |
Mizuki Numata | Yahoo Japan Corporation | Planner |
Taira Sawada | Yahoo Japan Corporation | Planner |
Kouichi Sawada | Yahoo Japan Corporation | Planner |
Hiroto Kitamura | Yahoo Japan Corporation | Planner |
Ayako Ofuji | Yahoo Japan Corporation | Creative Director |
Yoko Wake | Yahoo Japan Corporation | Creative Director |
Daiki Matsumura | Yahoo Japan Corporation | Creative Director |
Yusuke Mikogami | Yahoo Japan Corporation | Creative Director |
Users can receive alerts faster than a disaster actually reaches them. For example, if an earthquake takes place 50 km off shore the alert will be delivered 5 seconds before it reaches the inland users. This technology is possible due to our partnership with Japanese Meteorological Agency. Once installed, the GPS automatically detects the user's location down to their district. Users can then personalize the app by setting other locations such as their home and office.
In a year since its release, our app has ranked 1st in its AppStore category. It was achieved without any promotion proving that product’s effectiveness spoke for itself. The app has made more than 400,000 alerts, including almost 1,000 earthquake alerts. With coverage on more than 30 media outlets, it has created a huge buzz on Twitter and the blogosphere. During a disaster drill in central Tokyo, it was instrumental in achieving an evacuation rate of 100%. Our app has been downloaded 2.6 million times so far. This means we are watching out for 2.6 million lives.
Knowing the future is saving future lives. The objective of ‘Disaster Alert App’ is to help prevent future disasters. In Japan, the threat of natural disasters is a part of everyday life. Each year, Japan experiences more than 5000 earthquakes greater than magnitude 3 and more than 20 typhoons. After the Great East Japan Earthquake of 11 March 2011, we formed a task force to focus on this issue. The team developed the Disaster Alert App. This app alerts users in advance whenever a natural disaster is about to strike. It informs the user of when, where, and the level of danger. By delivering alerts directly to people's smartphones, users receive the right information at the right time - before the threat reaches them. Knowing in advance, people can be ready to protect their lives.