SELECT FOOTY CARDS

TitleSELECT FOOTY CARDS
BrandSELECT COLLECTOR CARDS
Product / ServiceOFFICIAL AFL COLLECTOR CARDS
CategoryA03. Mobile Applications
EntrantISOBAR Melbourne, AUSTRALIA
Entrant Company ISOBAR Melbourne, AUSTRALIA
Advertising Agency ISOBAR Melbourne, AUSTRALIA

Creative Execution

We changed the game forever by bringing every collection to life with the Select Official AFL Collector Cards app. The app allows collectors to scan in their physical cards, earning virtual coins to boost their rewards with exclusive digital content. To make collecting the physical card better, we also added extra game elements to the card by allowing users to: - Create their own team and share collection - Augmented reality brought rare cards to life using motion capture technology - Buy 'Digital Only' cards, only available through the app

- Surpassed KPI's in 8 weeks - 1.3 million cards scanned - 25% of collectors using the application - Over 400k+ digital packs purchased - 14,000 My Teams created

Collecting and trading footy cards has been the talking point of Aussie school yards for generations. Kids love collecting their hero's, but in the digital age they expect more. Our task was give this iconic past time new life without cannibalising sales of the physical cards.

Links

Mobile URL   |   Additional URL 1