SEESTAGRM

TitleSEESTAGRM
BrandTOP CHAROEN OPTICAL
Product / ServiceTHE GLASSES ELDERLY IN PRINCESS MAHA CHAKRI SIRINDHORN PROJECT
CategoryA03. Mobile Applications
EntrantJ-CONNECT Bangkok, THAILAND
Entrant Company J-CONNECT Bangkok, THAILAND
Advertising Agency J-CONNECT Bangkok, THAILAND
Advertising Agency 2 JWT Bangkok, THAILAND

Credits

Name Company Position
Asawin Phanichwatana J/Connect/JWT Bangkok Executive Creative Director
Wikorn Rojarayanont J/Connect/JWT Bangkok Associate Creative Director
Tanagorn Chinamornlert J/Connect/JWT Bangkok Senior Art Director
Asawin Phanichwatana J/Connect/JWT Bangkok Art Director
Wikorn Rojarayanont J/Connect/JWT Bangkok Copywriter
Jw J/Connect/JWT Bangkok Copywriter
Chainarong Wattanathanakun J/Connect/JWT Bangkok Head Of Producer/Project Management
Phakpoom Surapongsanuruk J/Connect/JWT Bangkok Project Manager
Hansa Wongsiripitack J/Connect/JWT Bangkok Business Director
Chatree Chokmongkolsatian J/Connect/JWT Bangkok Strategic/Digital Planning Director
Maneerat Adjanapanya J/Connect/JWT Bangkok Account Manager
Paweena Promtong J/Connect/JWT Bangkok Traffic/Planning Coordinator
Ronnatouch Pomee J/Connect/JWT Bangkok Digital Technology Manager
Vilaipan Chittchang J/Connect/JWT Bangkok Digital Media Designer
Tada Hengsapkul Third Eye Films  Film Director
Kriengkrai Hoonjang Third Eye Films Photographer
Varunyoo Thongdee Third Eye Films Editor

Creative Execution

Posting and sharing photos on social platforms have become a daily routine for city people nowadays. Which is why we came up with a unique photo-sharing app – SEESTAGRM – an app created based on the seniors’ actual eyesight. Each filter on SEESTAGRM allows you to look at the world through their eyes. With each upload and share on SEESTAGRM, Top Charoen will donate one pair of eyeglasses to those who need them.

Since the launch, the app generated: - 12,374 downloads - 103,522 shares on social media - 103,522 eyeglasses donated - 12 million media impression - USD 652,098 earned media value

As Thailand’s leading optic center and eyeglasses distributor, Top Charoen strives to contribute to the community. One of the missions is to help seniors with poor eyesight in rural areas. To encourage city people, our target market, to join us on this mission, we had to find a simple yet engaging way to get their attention.

Links

Mobile URL   |   Additional URL 1