SHAKE SHAKE GO !

TitleSHAKE SHAKE GO !
BrandSAMSUNG
Product / ServiceMOBILEPHONE
CategoryA06. Mobile Games
EntrantCHEIL OPENTIDE Beijing, CHINA
Entrant Company CHEIL OPENTIDE Beijing, CHINA
Advertising Agency CHEIL OPENTIDE Beijing, CHINA

Credits

Name Company Position
Larry Sun Cheil Opentide Gad
Cherry Lan Cheil Opentide Ad
Wendy Han Cheil Opentide Ad
Amanda Xi Cheil Opentide Am
Amanda Guo Cheil Opentide Am
Lizzy Zhu Cheil Opentide Sae
Jack Hao Cheil Opentide Gcd
Leon Zhang Cheil Opentide Cd
Fido Jia Cheil Opentide Senior Art Director
Yajun Liang Cheil Opentide Art Director

Creative Execution

The first resource exchange cooperation between Samsung and Taobao cover larger number of mobile users. Queue jumping and shaking skills has become hot topics on SNS. Innovative HTML5 and gravity sensor technology were applied perfectly in this activity. This interactive activity can make consumers play and share in anytime and anywhere.

More than one million people participated and shake tens of millions times in 7days.This activities has became hot topics on social network sites and reported on BTV and radio(FM1066).

Samsung GALAXY Note 3 is going to be launched on Chinese market. Let’s cheers for the New Arrival of Note3 by create “SHAKE SHAKE ,GO” mobile social game. Innovative HTML5 and gravity sensor technology were applied perfectly in this activity. More than one million people participated and shake tens of millions times.

Links

Mobile URL