Title | SHAKE SHAKE GO ! |
Brand | SAMSUNG |
Product / Service | MOBILEPHONE |
Category | A06. Mobile Games |
Entrant | CHEIL OPENTIDE Beijing, CHINA |
Entrant Company | CHEIL OPENTIDE Beijing, CHINA |
Advertising Agency | CHEIL OPENTIDE Beijing, CHINA |
Name | Company | Position |
---|---|---|
Larry Sun | Cheil Opentide | Gad |
Cherry Lan | Cheil Opentide | Ad |
Wendy Han | Cheil Opentide | Ad |
Amanda Xi | Cheil Opentide | Am |
Amanda Guo | Cheil Opentide | Am |
Lizzy Zhu | Cheil Opentide | Sae |
Jack Hao | Cheil Opentide | Gcd |
Leon Zhang | Cheil Opentide | Cd |
Fido Jia | Cheil Opentide | Senior Art Director |
Yajun Liang | Cheil Opentide | Art Director |
The first resource exchange cooperation between Samsung and Taobao cover larger number of mobile users. Queue jumping and shaking skills has become hot topics on SNS. Innovative HTML5 and gravity sensor technology were applied perfectly in this activity. This interactive activity can make consumers play and share in anytime and anywhere.
More than one million people participated and shake tens of millions times in 7days.This activities has became hot topics on social network sites and reported on BTV and radio(FM1066).
Samsung GALAXY Note 3 is going to be launched on Chinese market. Let’s cheers for the New Arrival of Note3 by create “SHAKE SHAKE ,GO” mobile social game. Innovative HTML5 and gravity sensor technology were applied perfectly in this activity. More than one million people participated and shake tens of millions times.