Title | SUSPENDED COFFEE FOR STRAY ANIMALS: SUSPENDED ANGEL |
Brand | FIST OF FEAR LTD. |
Product / Service | SUSPENDED ANGEL APP |
Category | A03. Mobile Applications |
Entrant | BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI |
Entrant Company | BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI |
Advertising Agency | BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Calvin Chang | Bremen Digital Creative | General Manager |
John Yang | Bremen Digital Creative | Creative Partner |
Isa Sung | Bremen Digital Creative | Creative Marketing Director |
Kai Yu | Bremen Digital Creative | Associate Creative Director |
Boyen Hsiuan | Bremen Digital Creative | Account Manager |
Queenie Su | Bremen Digital Creative | Account Director |
Brian Tu | Bremen Digital Creative | Marketing Executive |
Yoyo Lin | Bremen Digital Creative | Associate Art Director |
Mon Lai | Senior Designer | |
Li Ying Guan | Copy Director | |
Chia Hsiang Chang | Bremen Digital Creative | Technical Development Director |
Edward Lee | Bremen Digital Creative | Technical Development Engineer |
Heng Sung | Bremen Digital Creative | Interactive Director |
“Suspended Angel” turns everyone into donors. It delivers actual help by matching donors and halfway homes by needs. Donors They upload any goods with photo by marking it on the maps first for suspension. Goods can be food, clothes, tools, and medical aids funds. Certified halfway homes They view the goods and their locations. They can pick up goods directly from donors nearby to save time.
1. Downloads: 21, 203 APP downloads within 1 months as documentary is in cinema. 2. Goods gathered: 1,348 goods suspended. 3. Goods delivered: 707 delivered to halfway homes, 100 than average before campaign.
Stray animal issue is complex. In Taiwan, stray animals in shelters face euthanasia if no adoption happens after 12 days. Insight Lots of people share adoption and rescue information on social platforms; however, few of them take action to help. In fact, people do not know how to help. Through coop with stray animal documentary Twelve Nights, We change movie audience to volunteers for goods donation. Strategy Donors suspend goods first for halfway homes to use when needed. The Idea “Suspended Angel” is a donation platform for stray animals – it matches donors and halfway homes, who save animals from shelter. Donors suspend goods first that halfway homes can pick up according to is location.