SUSPENDED COFFEE FOR STRAY ANIMALS: SUSPENDED ANGEL

TitleSUSPENDED COFFEE FOR STRAY ANIMALS: SUSPENDED ANGEL
BrandFIST OF FEAR LTD.
Product / ServiceSUSPENDED ANGEL APP
CategoryA03. Mobile Applications
EntrantBREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI
Entrant Company BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI
Advertising Agency BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI

Credits

Name Company Position
Calvin Chang Bremen Digital Creative General Manager
John Yang Bremen Digital Creative Creative Partner
Isa Sung Bremen Digital Creative Creative Marketing Director
Kai Yu Bremen Digital Creative Associate Creative Director
Boyen Hsiuan Bremen Digital Creative Account Manager
Queenie Su Bremen Digital Creative Account Director
Brian Tu Bremen Digital Creative Marketing Executive
Yoyo Lin Bremen Digital Creative Associate Art Director
Mon Lai Senior Designer
Li Ying Guan Copy Director
Chia Hsiang Chang Bremen Digital Creative Technical Development Director
Edward Lee Bremen Digital Creative Technical Development Engineer
Heng Sung Bremen Digital Creative Interactive Director

Creative Execution

“Suspended Angel” turns everyone into donors. It delivers actual help by matching donors and halfway homes by needs. Donors They upload any goods with photo by marking it on the maps first for suspension. Goods can be food, clothes, tools, and medical aids funds. Certified halfway homes They view the goods and their locations. They can pick up goods directly from donors nearby to save time.

1. Downloads: 21, 203 APP downloads within 1 months as documentary is in cinema. 2. Goods gathered: 1,348 goods suspended. 3. Goods delivered: 707 delivered to halfway homes, 100 than average before campaign.

Stray animal issue is complex. In Taiwan, stray animals in shelters face euthanasia if no adoption happens after 12 days. Insight Lots of people share adoption and rescue information on social platforms; however, few of them take action to help. In fact, people do not know how to help. Through coop with stray animal documentary Twelve Nights, We change movie audience to volunteers for goods donation. Strategy Donors suspend goods first for halfway homes to use when needed. The Idea “Suspended Angel” is a donation platform for stray animals – it matches donors and halfway homes, who save animals from shelter. Donors suspend goods first that halfway homes can pick up according to is location.

Links

Mobile URL