| Title | SADAKO SUMA4D |
| Brand | KADOKAWA CORPORATION/'SADAKO 3D2'FILM PARTNERS |
| Product / Service | APPLICATION FOR THE MOVIE 'SADAKO 3D2' |
| Category | A01. Use of Technology |
| Entrant | KAYAC Kanagawa, JAPAN |
| Entrant Company | KAYAC Kanagawa, JAPAN |
| Advertising Agency | EVIXAR JAPAN Tokyo, JAPAN |
| Production Company | KAYAC Kanagawa, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tsutomu Hanabusa | TOHOKUSHINSHA FILM CORPORATION | Filmdirector |
| Tsuyoshi Kobayashi | KADOKAWA CORPORATION | Producer |
| Reiko Imayasu | KADOKAWA CORPORATION | Producer |
| Mitsuru Sato | TOHOKUSHINSHA FILM CORPORATION | Producer |
| Satoru Takei | TOHOKUSHINSHA FILM CORPORATION | Producer |
| Fuminori Ise | KADOKAWA CORPORATION | Application Producer |
| Akiko Matsuya | KADOKAWA CORPORATION | Application Producer |
| Nozomi Kaneyasu | Kayac Inc. | Application Producer/Chief Director |
| Neji Sato | Kayac Inc. | Application Art Director/Designer |
| Satoshi Ogawa | Kayac Inc. | Application Programmer |
| Naoto Horiguchi | Kayac Inc. | Application Programmer |
| Yamato Hashimoto | Kayac Inc. | Application Programmer |
| Koki Ibukuro | Kayac Inc. | Application Programmer |
| Kohei Tabata | Kayac Inc. | Application Programmer |
| Makoto Suzuki | Kayac Inc. | Application Programmer |
| Atsushi Yoshimoto | Kayac Inc. | Application Programmer |
| Tetsuji Hasegawa | Kayac Inc. | Application Copywriter |
| Marie Shuto | Kayac Inc. | Application Director |
| Sohei Echigo | Kayac Inc. | Application Designer |
| Ruki Aoki | Kayac Inc. | Application Designer |
SUMA4D is a system linking each individuals’ smartphones with the movie. The phone vibrates, flashes, and even gets a call when the actor rings in the film! SUMA4D turns movie theaters into interactive horror attraction. This experience does not end in the theater. Back at home in midnight, the phone receives a call from the ghost, just like in the film.
SUMA4D has created a whole new movie experience, resulting as a hot topic in over 100 TV programs. Many people shared this experience on the SNS with a photo of their frightend face, which was taken secretly during the movie. In addition, the phone call from the ghost generated a buzz on the SNS. Finally, the number of moviegoers jumped up to 270% compared to the same movie with only 3D stereographics.
The core purpose of this app is “to increase the number of moviegoers”. Today, watching movies is more of an in-home experience. DVDs and online streaming are getting more common to the young, causing decrease in amount of moviegoers. Considering this background, to achieve the goal of increasing the number of moviegoers, we concluded that there was a need to create a new value to the theater experience.
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