Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A07 Use of Digital in a Media Campaign
RECYCLASS
MONDELEZ PHILIPPINES
TANG 		OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES MINDSHARE PHILIPPINES
Taguig
 THE PHILIPPINES
OFFLINE BOOK
MATH PAPER PRESS
PRINTED BOOKS 		DDB GROUP SINGAPORE SINGAPORE
BANNER SWAP
TIME OUT
MAGAZINE 		CHEIL HONG KONG HONG KONG
TAIKANG MOMENT
TAIKANG LIFE INSURANCE
ACCIDENT INSURANCE 		CHEIL OPENTIDE Beijing CHINA
STOP THE DECLINE
LET ELEPHANTS BE ELEPHANTS
WILDLIFE CHARITY 		JWT SINGAPORE SINGAPORE
HANDS ON SEARCH
YAHOO! JAPAN
YAHOO! JAPAN 		HAKUHODO KETTLE Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS
Tokyo
 JAPAN
REJOICE
PROCTER & GAMBLE
SHAMPOO 		MEDIACOM CHINA Guangzhou CHINA MEDIACOM CHINA
Guangzhou
MEDIACOM CHINA
Guangzhou
 CHINA
ALERT SHIRT
FOXTEL
FOXTEL SPORTS PACKAGE 		CHE PROXIMITY Melbourne AUSTRALIA
THE FORCE SIMULATOR
NISSAN
NISSAN JUKE 		TBWA\HAKUHODO Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS
Tokyo
 JAPAN
BANK JOB
BROTHERS IN ARMS
MENTORING SERVICE 		FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
CLEAR AYO INDONESIA BISA (COME ON, INDONESIA CAN)
UNILEVER
SHAMPOO 		MINDSHARE Jakarta INDONESIA MINDSHARE
Jakarta
 INDONESIA
TAOBAO HIJACK
GREEN PEACE
GREEN PEACE 		SAATCHI & SAATCHI CHINA Hong Kong HONG KONG
VOLVO 360: PERSPECTIVES OF PROGRESS
VOLVO EAST ASIA
TRUCKS 		IRIS WORLDWIDE Singapore SINGAPORE FOX ONE STOP MEDIA
Singapore
 SINGAPORE
CAN 5 SECONDS = 35 SECONDS?
GLAXO SMITH KLINE
CHOCOLATE HORLICKS 		MINDSHARE Gurgaon INDIA MINDSHARE
Gurgaon
MINDSHARE
Gurgaon
GROUP M
New Delhi
 INDIA
WORLD UNDER WATER
CARBONSTORY
SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT 		BBDO PROXIMITY SINGAPORE SINGAPORE MEC
Singapore
 SINGAPORE
HUMAN AGAINST ADS
FUTURE STATE
HUMAN CLOTHING 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI 		DENTSU Tokyo JAPAN
Short List
KAN KHAJURA TESAN
HINDUSTAN UNILEVER
KAN KHAJURA TESAN 		PHD INDIA Mumbai INDIA PHD INDIA
Mumbai
PHD INDIA
Mumbai
 INDIA
Silver
LABELS AGAINST WOMEN
P&G PHILIPPINES
PANTENE 		BBDO GUERRERO Makati City THE PHILIPPINES MEDIACOM PHILIPPINES
Taguig
 THE PHILIPPINES
MTS BITTORRENT BABY
MTS INDIA
MOBILE DATA TELEPHONY 		CREATIVELAND ASIA Mumbai INDIA
EXPRESS YOUR LOVE IN 8 SECONDS
UNILEVER
CORNETTO ICE CREAM 		PHD Shanghai CHINA PHD
Shanghai
PHD
Shanghai
 CHINA
WEAPONS INTEGRATED
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG 		OGILVY BEIJING CHINA
AEROGARD RECLAIM YOUR SUMMER, MOZZIE INDEX
RECKITT BENCKISER
AEROGARD 		ZENITHOPTIMEDIA AUSTRALIA Sydney AUSTRALIA ZENITHOPTIMEDIA AUSTRALIA
Sydney
ZENITHOPTIMEDIA AUSTRALIA
Sydney
 AUSTRALIA
A08 Use of Social in a Media Campaign
BANANA TROPHY
DOLE JAPAN
DOLE BANANA 		DENTSU Y&R Tokyo JAPAN
Short List
#VTAKEMETOFMF
FRUCOR BEVERAGES
V ENERGY DRINK 		OMD SYDNEY AUSTRALIA OMD SYDNEY
OMD SYDNEY
 AUSTRALIA
#WINRICHARDSPOINTS
VELOCITY
FREQUENT FLYER REWARDS CARD 		CLEMENGER BBDO SYDNEY AUSTRALIA
ANIMAL STRIKE
PAW JUSTICE
CHARITY 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD
Auckland
 NEW ZEALAND
Silver
TWEET RETHINK
SPECIAL OLYMPICS
SPREAD THE WORD TO END THE WORD 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
PROJECT WATERLESS
LEVI'S
WATERLESS JEANS 		BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
THE 36-HOUR DAY
TEERATH & CO
DARK DOG 		Y&R SINGAPORE SINGAPORE
HAIRTAGPROJECT
THE LOUNGE HAIR SALON
HAIR DONATION CAMPAIGN 		BBDO PROXIMITY THAILAND Bangkok THAILAND
MESSAGE BARTER
THE AKANKSHA FOUNDATION
THE AKANKSHA FOUNDATION 		OGILVY & MATHER INDIA Mumbai INDIA
ONCE UPON A TIME
NATIONAL LIBRARY BOARD, SINGAPORE
READING PROMOTION 		DDB GROUP SINGAPORE SINGAPORE
THE VOICE DONOR
TENCENT
WECHAT 		PUBLICIS GUANGZHOU CHINA
SHARE IT TO END IT
CABCY
CABCY 		JWT SINGAPORE SINGAPORE
LEARNINGS FROM SEEK LEARNINGS
SEEK
ONLINE EDUCATION PROVIDER 		LEO BURNETT MELBOURNE AUSTRALIA MEDIACOM
Sydney
 AUSTRALIA
CHALLENGE THE HALLOWEEN NORM: SCREAM
HONG KONG DISNEYLAND RESORT
THEME PARK 		MINDSHARE Hong Kong HONG KONG MINDSHARE
Hong Kong
MINDSHARE
Hong Kong
 HONG KONG
MAKE IT CLEAR
UNILEVER
ANTI-DANDRUFF SHAMPOO 		PHD TAIWAN Taipai CHINESE TAIPEI PHD TAIWAN
Taipai
 CHINESE TAIPEI
REJOICE
PROCTER & GAMBLE
SHAMPOO 		MEDIACOM CHINA Guangzhou CHINA MEDIACOM CHINA
Guangzhou
MEDIACOM CHINA
Guangzhou
 CHINA
CLINIQUE ANTI BLEMISH CLINICAL CLEARING GEL
CLINIQUE
COSMETICS 		OMD SYDNEY AUSTRALIA OMD SYDNEY
OMD SYDNEY
 AUSTRALIA
TWITTER CUP
TABCORP HOLDINGS
TABCORP ONLINE BETTING 		OMD SYDNEY AUSTRALIA OMD SYDNEY
 AUSTRALIA
XTL
GOVERNMENT
SOCIAL SERVICES 		UM Sydney AUSTRALIA UM
Sydney
UM
Sydney
 AUSTRALIA
Short List
I SEE FRIES
McDONALD'S CHINA
McDONALD'S 		DDB Sydney AUSTRALIA OMD CHINA
Shanghai
 CHINA
ASB LIKE LOAN
ASB BANK
HOME LOANS 		CARAT Auckland NEW ZEALAND CARAT
Auckland
 NEW ZEALAND
Short List
MOVE IT FOR MANNY
LBC EXPRESS PHILIPPINES
LOGISTICS PROVIDER 		HAVAS MEDIA ORTEGA Makati City THE PHILIPPINES HAVAS MEDIA ORTEGA
Makati City
 THE PHILIPPINES
#SPCSUNDAY
SPC ARDMONA
FMCG FOOD (TINNED FRUIT, BAKED BEANS AND SPAGHETTI) 		LEO BURNETT MELBOURNE AUSTRALIA
Bronze
EROTICA
DIESEL LUXE - DIESEL PARFUMS
DIESEL EROTICA SHOES & BAG COLLECTION 		FRED & FARID SHANGHAI CHINA
HIJACK
GARNIER, L’OREAL GROUP
PS CREAM (FACIAL PRIMER) 		FRED & FARID SHANGHAI CHINA
DOGGY SALES
GLAMOUR SALES
RETAIL 		FRED & FARID SHANGHAI CHINA
NUMBERS
PORSCHE (CHINA) MOTORS
911 TURBO 		FRED & FARID SHANGHAI CHINA