Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A04 Use of Ambient Media: Small Scale
THE BOTTLED WALKMAN
SONY NEW ZEALAND
PRODUCT LAUNCH - RETAIL ADVERTISING 		FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze
REVERSIBLE BARCODE
LIFE NUTRITION
HEALTH SUPPLEMENTS 		CHEIL HONG KONG HONG KONG
Short List
POCKET FIRE EXTINGUISHER
CITY OF LAS PINAS
CITY OF LAS PINAS FIRE PREVENTION MONTH 		DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
CHANGE THE BOTTLE, CHANGE THE GAME
LION
BEER 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND ZENITH OPTIMEDIA
Auckland
 NEW ZEALAND
Bronze
DORMANT FOREIGN MONEY
THE JAPAN COMMITTEE FOR UNICEF
DONATION 		McCANN ERICKSON JAPAN Tokyo JAPAN
GUM MESSAGES
WRIGLEY CONFECTIONERY (CHINA)
DOUBLEMINT 		PROXIMITY CHINA Guangzhou CHINA STARCOM
Guangzhou
 CHINA
A CAPPUCCINO THAT SOLD A BEAUTY PRODUCT
UNILEVER
POND'S BB+ 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
 INDIA
#DISCUSS
THE WHEELER CENTRE
THE WHEELER CENTRE 		CLEMENGER BBDO MELBOURNE AUSTRALIA
GOOD OIL TAG
S-OIL
S-OIL 		CHEIL WORLDWIDE Seoul SOUTH KOREA
INVISIBLE PEOPLE
UNHCR
A REFUGEE EXHIBITION CAMPAIGN 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE LIGHT BAG
SALAAM BAALAK TRUST
SALAAM BAALAK TRUST 		CHEIL WORLDWIDE (INDIA) Gurgaon INDIA
Short List
PROJECT RAINBOW
PROJECT RAINBOW
SOCIAL CAUSE FOR TACLOBAN 		ASPAC ADVERTISING Makati City THE PHILIPPINES
SHARE MY DABBA
HAPPY LIFE WELFARE & DABBAWALA FOUNDATION
SHARE MY DABBA 		McCANN WORLDGROUP Mumbai INDIA
THE SMALLEST VALUE FLYER
TMB BANK PUBLIC
TMB NO FIXED 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
FOOD PHOTOS SAVE LIVES
UNICEF
CHARITY 		FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A05 Use of Ambient Media: Large Scale
ANZ GAYTMS
ANZ
ANZ BANK 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA PHD
Melbourne
 AUSTRALIA
Short List
HISTORY RESTORED
GRAMEDIA ASRI MEDIA
PRODUCT 		JWT JAKARTA INDONESIA
SCRATCH POLE
999
PHARMACY 		JWT SHANGHAI CHINA
RAIN-CODES
CEBU PACIFIC AIR
CEBU PACIFIC 		OGILVY & MATHER GROUP HONG KONG HONG KONG
THE PUPPET PELOTON
SOUTH AUSTRALIA TOURISM COMMISSION
SANTOS TOUR DOWN UNDER 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA MEC
Adelaide
 AUSTRALIA
SEE THE AD-HERO
TAIPEI ASSOCIATION OF ADVERTISING AGENCIES
ADVERTISING FESTIVAL 		ADK TAIWAN CHINESE TAIPEI
MERU BREAKFAST CAB
KELLOGG'S
BREAKFAST CEREALS 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
 INDIA
THANKFUL RECEIPTS BILLBOARDS
EK-CHAI DISTRIBUTION SYSTEM
TESCO LOTUS 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
VISA OUTBOUND TRAVEL HAPPY
VISA INTERNATIONAL (ASIA-PACIFIC)TAIWAN BRANCH
FINANCIAL PRODUCTS & SERVICES 		OMD TAIWAN Taipei CHINESE TAIPEI OMD TAIWAN
Taipei
 CHINESE TAIPEI
IKEA HAPPY TRANSIT
IKEA
TACHIKAWA NEW STORE LAUNCH 		TBWA\HAKUHODO Tokyo JAPAN
Short List
RICE-CODE
INAKADATE VILLAGE
RICE-CODE 		HAKUHODO Tokyo JAPAN
FUNFAIR IN YOUR MOUTH EVENT
EBARA FOODS INDUSTRY
EBARA VEGETABLE PICKLING BASE 		BEACON COMMUNICATIONS Tokyo JAPAN
McGRAND OPENING
McDONALD'S JAPAN
McDONALD'S 		BEACON COMMUNICATIONS Tokyo JAPAN
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS 		BBDO PAKISTAN Lahore PAKISTAN
Short List
BIGGEST McDONALD’S MONOPOLY GAMEBOARD
McDONALD'S RESTAURANTS (HONG KONG)
McDONALD'S 		OMD HONG KONG HONG KONG OMD HONG KONG
 HONG KONG
GUNDAM DOCKS AT HONG KONG
TIMES SQUARE
TIMES SQUARE 		OMD HONG KONG HONG KONG OMD HONG KONG
OMD HONG KONG
 HONG KONG
THE BREEDING GROUND
TAMPINES TOWN COUNCIL
DENGUE AWARENESS 		LOWE SINGAPORE SINGAPORE
HANA WATER BILLBOARD
PEERLESS LION
SHOKUBUTSU HANA PERSONAL CARE 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
PEPSODENT LUCKNOW-GORAKHPUR PASSENGER
HINDUSTAN UNILEVER
PEPSODENT TOOTHPASTE 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
 INDIA
SAFE DRIVING PROGRAM - CAR CRASH
SAMSUNG
S-DRIVE 		LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Short List
DUPÉ
YARRA VALLEY WATER
WATER UTILITIES 		OGILVY MELBOURNE AUSTRALIA
A06 Use of Special Events And Stunt/Live Advertising
WATER EYE PERFORMANCE
GLAXOSMITHKLINE SINGAPORE
EYE MO 		GREY GROUP Singapore SINGAPORE MINDSHARE ASIA PACIFIC
Singapore
 SINGAPORE
BANANA TROPHY
DOLE JAPAN
DOLE BANANA 		DENTSU Y&R Tokyo JAPAN
Silver
#VTAKEMETOFMF
FRUCOR BEVERAGES
V ENERGY DRINK 		OMD SYDNEY AUSTRALIA OMD SYDNEY
OMD SYDNEY
 AUSTRALIA
SLEEPING DRUNKS BILLBOARDS
YAOCHO BARS
BAR 		OGILVY & MATHER JAPAN Tokyo JAPAN
EXPEDIA VACATIONIZER
AIRASIAEXPEDIA MALAYSIA
HOLIDAY PACKAGES 		CREATIVE JUICE KUALA LUMPUR MALAYSIA
HUMAN TRAFFIC SIGNS
SHANGHAI GENERAL MOTORS
BUICK 		LOWE CHINA Shanghai CHINA
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD
Auckland
 NEW ZEALAND
Silver
THE SELF-LESS MIRROR
HEINEKEN BROUWERIJEN TAIWAN BRANCH
HEINEKEN 		LEO BURNETT TAIWAN Taipei CHINESE TAIPEI MEDIALAND DIGITAL STRATEGY
Taipei
 CHINESE TAIPEI
ZOO JEANS
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB
ZOO JEANS 		I&S BBDO Tokyo JAPAN
TUI CRICKET
HEINEKEN NEW ZEALAND
TUI BEER 		SPARK PHD Auckland NEW ZEALAND SPARK PHD
Auckland
 NEW ZEALAND

Gold Spike
EMERGENCY
DEFENCE FORCE RECRUITING
AIR FORCE 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
BUILDBOARD
DEFENCE FORCE RECRUITING
AUSTRALIAN NAVY 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
FANCY FOOD FIGHT
SCHWEPPES AUSTRALIA
SCHWEPPES MINERAL WATER 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA CARAT
South Melbourne
 AUSTRALIA
PUB WITH NO BEER
SCHWEPPES AUSTRALIA
SCHWEPPES MIXERS 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA