| Title | UNICEF ROLY-POLY DONATION BOX #2 |
| Brand | KOREAN COMMITTEE FOR UNICEF |
| Product / Service | KOREAN COMMITTEE FOR UNICEF |
| Category | A04. Use of Ambient Media: Small Scale |
| Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Entrant Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Advertising Agency | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Sunmi Park | Daehong Communications | Chef Creative Director |
| Gunwoong Choi | Daehong Communications | Open Director |
| Wongi Ryu | Daehong Communications | Art Director |
| Simon Lee | Daehong Communications | Contents Director |
| Jihyun Im | Daehong Communications | Art Director |
| Iljin Ko | Daehong Communications | Digital Creator |
| Ahram Shin | Daehong Communications | Storyteller |
| Yerim Heo | Daehong Communications | Graphic Designer |
| Yickhyun Kim | Mobizap | Consulting Director |
| Dudo Yang | Mobizap | Senior Consultant |
| Juyoung Yang | Mobizap | Junior Consultant |
| Jaehee Lee | PRN | Vice President |
People experienced what their little help could do About 10,000 people have donated their coins and played with our Roly-polies. Also, a number of people share articles and pictures on their SNSes. Roly-poly donation boxes gave people a intuitive motivation to help children in need.
Roly-polies that stand up by the weight of the coins We created a Roly-poly donation box representing a child who needs our help and place them at many places in Seoul. When people donate their coins into the Roly-polies lying down on the street, the Roly-polies stand up by themselves because of the weight of coins.
People underestimate the power of their little help We all know that millions of children in the world are suffering from starvation and disease. But many of us still don’t know that our little help could save their lives and make them stand up.