| Title | TOUCHABLE YEARBOOK |
| Brand | 3D TEK |
| Product / Service | YEARBOOK FOR THE BLIND |
| Category | A04. Use of Ambient Media: Small Scale |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company | WONDERBOYS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Amber Cho | INNOCEAN Worldwide | Creative Director |
| Bong Chun Kwon | INNOCEAN Worldwide | Art Director |
| Sung Hun Moon | INNOCEAN Worldwide | Copywriter |
| Nari Moon | INNOCEAN Worldwide | Art Director |
| Jee Yeon Kang | INNOCEAN Worldwide | Copywriter |
| Woo Hyun Park | INNOCEAN Worldwide | Art Director |
| Young Man Kim | Wonder Boys Film | Producer |
| Young Moon Lee | Saint Banana | Director |
| Kyung Jin Kim | Saint Banana | Director |
| Seong Lae Hong | Stone Sound Works | Sound Supervisor |
| Sang Won Lee | Stone Sound Works | Sound Engineer |
| Jung A Kim | INNOCEAN Worldwide | Executive Creative Director |
| Kwang Seo Kim | Vixen | Post Production |
| Jin Park | Vixen | Post Production |
| Choong Young Oh | Submarine 9 | Post Production |
| Jun Ki Lee | Wonder Boys Film | Executive Producer |
| Jaehyun Park | 3D Tek | Marketing Manager |
| Han Jeong Seok | INNOCEAN Worldwide | Chief Creative Officer |
More than 2,000 people attending at the graduation were exposed to the first invention, Touchable Yearbook. The yearbooks made an huge impression not only to the people on the spot but also to the public via words of mouth. We expect more schools for the blind publish Touchable Yearbook afterwards and the clients can attract more customers.
After developing the creative idea, our media manager suggested showcasing the yearbook on a graduation day. We chose Seoul National School for the Blind which is one of biggest school for blind in Korea and exposed Touchable Yearbook to the public attending at the graduation
Even though 3D printing technology is wisely known, people don't realize how this technology change their real life. The client was highly aware of it and wanted to exposed their brand and business to the public effectively. As thinking over creative ideas, we found that the blind didn't have yearbooks as they couldn't see. However, what if there are yearbooks that can be read by hands? We chose a school for the blind and introduced the never-seen yearbook to the people attending at graduation for the first time.