| Title | MISTAKES |
| Brand | NEW ZEALAND TRANSPORT AGENCY |
| Product / Service | ROAD SAFETY |
| Category | B05. Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness |
| Entrant | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Entrant Company | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Advertising Agency | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Media Agency | OMD Wellington, NEW ZEALAND |
| Production Company | FINCH Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Philip Andrew | Clemenger BBDO | Executive Creative Director |
| Brigid Alkema | Clemenger BBDO | Creative Director |
| Emily Beautrais | Clemenger BBDO | Copywriter |
| Emily Beautrais | Clemenger BBDO | Art Director |
| Philip Andrew | Clemenger BBDO | Art Director |
| Martin Gray | Clemenger BBDO | Agency Producer |
| Linda Major | Clemenger BBDO | Group Account Director |
| Bethany Omeri | Clemenger BBDO | Account Manager |
| Thomas Scovell | Clemenger BBDO | Director Of Digital Innovation |
| Annabelle Wilkinson | OMD | Business Director |
| Emily Goulden | OMD | Account Director |
| Paul Graham | New Zealand Transport Agency | Principal Scientist |
| Rachel Prince | New Zealand Transport Agency | Principal Advisor |
| Derin Seale | Finch | Director |
| Rob Galluzzo | Finch | Executive Producer |
| Karen Bryson | Finch | Producer |
| Drew Thompson | Method | Editor |
| Simon Lister | Nylon Studios | Sound Design |
| Ben Eagleton | Fin Design | Grade |
| Justin Bromley | Fin Design | Flame |
In under two weeks, the online video was viewed over 14 million times, with over 22 million impressions. It remains the most viewed video in New Zealand’s history, despite containing a message our audience has traditionally resisted. The automotive industry – usually the staunchest opponents of our message – praised the work and shared the message in their online communities. ‘Mistakes’ has been adopted and translated into several languages, and the client is still receiving requests from all around the world to buy and use the work. TED Talks chose it as one of '10 Ads Worth Spreading' in 2014.
The media choice needed to allow a persuasive story to be told, in a format the viewers could easily share with people they cared about. An emotion-filled film was created that could be watched and passed on easily online.
Most speeders believe they’re skilled enough to drive over the limit, and that it’s everyone else who’s the problem. Instead of resisting that belief, a new campaign launched that supported it. It showed that however capable you are on the road, you can’t control dangers that are caused by others, which become even more dangerous with every kilometre you add to your speed.