Results and Effectiveness

People realize and aware of the importance of screen privacy that arouses people’s interest of our new product. And more importantly, this creative idea can create more traffic to visit our booths during Thailand Mobile Expo events.

Creative Execution

We use the insight that say: “It is human nature to be curious about other people’s matter” to make our targets realize the importance of screen privacy. We set up “The Privacy Show” in crowded Siam Square in the heart of Bangkok by having two stunts with big screen connecting to their mobile phone and tablet’s screens to demonstrate their privacy has been abused by curious passing-by people and communicate our product benefit story to those people at the same time.

Insights, Strategy and the Idea

Focus, the brand leader of screen protective film for mobile phones and tablets in Thailand wants to launch into the market a new product called “Focus Privacy film” which made of specially innovative textured film that can block all curious eyes around you from seeing your mobile phone screen.