Title | POCKET FIRE EXTINGUISHER |
Brand | CITY OF LAS PINAS |
Product / Service | CITY OF LAS PINAS FIRE PREVENTION MONTH |
Category | A04. Use of Ambient Media: Small Scale |
Entrant | DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES |
Entrant Company | DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES |
Advertising Agency | DDB/DM9JAYMESYFU/DIGIT Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Merlee Jayme | DDB Dm9jaymesyfu/Digit | Chief Creative Officer |
Eugene Demata | DDB Dm9jaymesyfu/Digit | Executive Creative Director |
Aste Gutierrez | DDB Dm9jaymesyfu/Digit | Associate Creative Director/Copywriter |
Biboy Royong | DDB Dm9jaymesyfu/Digit | Art Director |
Peepo David | DDB Dm9jaymesyfu/Digit | Copywriter |
Rachel Teotico | DDB Dm9jaymesyfu/Digit | Copywriter |
Ronald Barreiro | DDB Dm9jaymesyfu/Digit | General Manager/Account Supervisor |
Alex Syfu | DDB Dm9jaymesyfu/Digit | Chief Relations Officer/Account Supervisor |
Gella Valle | DDB Dm9jaymesyfu/Digit | Account Manager |
Sheila Villanueva | DDB Dm9jaymesyfu/Digit | Producer |
Rolando Olor | Filmex | Designer |
Jofre Nachor | Filmex | Videographer |
Carlo Perlas | Tower Of Doom | Producer |
Melo Samson | Tower Of Doom | Editor |
With its success in Las Pinas, other cities have already inquired about the Pocket Fire Extinguisher. To date, there have been demonstrations in several municipalities in Makati. Tests are currently ongoing with the Philippine Bureau of Food and Drugs to ensure that in its current state the solution is safe for prolonged storage. Once these tests are through, we will be mass producing the Pocket Fire Extinguisher for deployment in other cities. A slightly larger 45 ml sachet and a bottle 100 ml version are already in the works.
With a little research, we discovered that vinegar(acetic acid) and baking soda(sodium bicarbonate) had long been used in DIY fire extinguisher projects. The sodium bicarbonate reacts with the acid, expanding the solution. Placed in a container, one can direct a stream of quickly expanding liquid with a small opening. So we decided to prepackage this mixture in sachets for it to be portable and readily available. By enclosing the baking soda in a plastic canister it would sit harmlessly in a sachet of vinegar. When needed, one need only crack the plastic canister and tear the pre-cut tab. The Pocket Fire Extinguisher offered the poor residents of Las Pinas the perfect solution. It was small, cheap and capable of extinguishing small fires.With it they can protect not only their loved ones and property, but even the entire community.
In the City of Las Pinas, as with many other urban areas in the Philippines, some of the biggest fires occur in the slums. Here, the houses are densely packed and the poor families who occupy them simply cannot afford costly fire extinguishers. Such homes also lack their own sources of water. Residents have to go to a communal tap or well for their daily needs. Hence, huge urban blazes are commonly caused by the smallest things, like an untended candle. A recent study by fire protection agencies revealed that 80% of such blazes could have been avoided if only they had been extinguished within the first few minutes. For Fire Prevention Month, Las Pinas was looking for an alternative to costly fire extinguishers. Something that could not only fit the shanty homes of the less fortunate, but their budget as well.