Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Use of Screens
EYES ON THE ROAD
VOLKSWAGEN
VOLKSWAGEN
OGILVYONE BEIJING CHINA HHMEDIA
Guangzhou
CHINA
Silver
FOOD TOURISM
THE PHILIPPINE DEPARTMENT OF TOURISM
TOURISM
DENTSU PHILIPPINES Manila THE PHILIPPINES
GAME ON
KIA
KIA
INITIATIVE Sydney AUSTRALIA INITIATIVE
Sydney
AUSTRALIA
Short List
GOOGLE NOW JUST DO RIGHT THING
GOOGLE TAIWAN
INTERNET PRODUCTS AND SERVICES
OMD TAIWAN Taipei CHINESE TAIPEI OMD TAIWAN
Taipei
CHINESE TAIPEI
HOW AIRPORT SCREENS UNLEASHED THE ENTERTAINMENT POWER OF GOOGLE PLAY
GOOGLE
GOOGLE PLAY
PHD Sydney AUSTRALIA PHD
Sydney
PHD
Sydney
AUSTRALIA
INSTAGRAM MARATHON
NIKE HONG KONG
NIKE RUNNING
OGILVY & MATHER GROUP HONG KONG HONG KONG
MOVIE STAR BECOMES A BRAND MANAGER
HINDUSTAN UNILEVER
HINDUSTAN UNILEVER
MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
INDIA
MOVIES BY THE BLIND
FOUNDATION FOR THE BLIND IN THAILAND UNDER THE ROYAL PATRONAGE OF H.M. THE QUEEN
FOUNDATION FOR THE BLIND IN THAILAND UNDER THE ROYAL PATRONAGE OF H.M. THE QUEEN
STARCOM MEDIAVEST GROUP Bangkok THAILAND STARCOM MEDIAVEST GROUP
Bangkok
STARCOM MEDIAVEST GROUP
Bangkok
THAILAND
QUATTRO® SCREENSAVER
AUDI VOLKSWAGEN KOREA
SCREENSAVER
DIGITALDIGM Seoul SOUTH KOREA MABLE
Seoul
SOUTH KOREA
SKIRT_FLIRT
SHOGAKUKAN
CANCAM
DENTSU Tokyo JAPAN
THE PARTNER
TBS AND VTV
TV FILM
DENTSU MEDIA VIETNAM Ho Chi Minh City VIETNAM DENTSU MEDIA VIETNAM
Ho Chi Minh City
VIETNAM
UGLY PORTRAIT
SPACE WORLD
AMUSEMENT PARK “SPACE WORLD”
I&S BBDO Tokyo JAPAN
VIM MAHARASHTRACHI RUCHIRA
HINDUSTAN UNILEVER
VIM
MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
INDIA
WHERE ARE WE GOING, DAD?
JOHNSON & JOHNSON
JOHNSON'S BABY
OMNICOM MEDIA GROUP Shanghai CHINA FUSE
Shanghai
OMD CHINA
Shanghai
CHINA
A02 Use of Magazines/Newspapers
A KITKAT BREAK WITH AN ANDROID TWIST
NESTLÉ INDIA
KIT KAT
ZENITHOPTIMEDIA Gurgaon INDIA ZENITHOPTIMEDIA
Gurgaon
ZENITHOPTIMEDIA
Gurgaon
INDIA
CUSTOMISED FURNITURE
FUTURE GROUP
HOMETOWN RETAIL
DDB MUDRA GROUP Mumbai INDIA
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM WORLDWIDE
Colombo
SRI LANKA
Silver
MIRROR
WIJAYA NEWS PAPERS LIMITED
NEWS PAPER
SARVA INTEGRATED Colombo SRI LANKA
Short List
NEROLAC PAINTS CMYK
KANSAI NEROLAC PAINTS
NEROLAC PAINTS
UM LODESTAR Mumbai INDIA UM LODESTAR
Mumbai
UM LODESTAR
Mumbai
INDIA
Short List
PROJECT U
UNITEC INSTITUTE OF TECHNOLOGY
EDUCATION
OPEN COMMUNICATIONS Auckland NEW ZEALAND OPEN COMMUNICATIONS
Auckland
OPEN COMMUNICATIONS
Auckland
NEW ZEALAND
SPACE TO PRAY
AIA INSURANCE
INSURANCE
TBWA\SRI LANKA Colombo SRI LANKA OMD
Colombo 6
SRI LANKA
STAR SPORTS REFRESH
STAR INDIA
BROADCASTER
MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
INDIA
THE COSMO TRESEMME AFFAIR
HINDUSTAN UNILEVER
SHAMPOO
MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
INDIA
THE FIRST NEWSPAPER THAT TRAVELLED THROUGH TIME
HONGKONG LAND
LANDMARK
PHD HONG KONG HONG KONG PHD HONG KONG
PHD HONG KONG
HONG KONG
THE GRAZIA EXPERIMENT
P&G INDIA
GILLETTE
BBDO INDIA Mumbai INDIA MEDIACOM
Mumbai
INDIA
THE NAMESAKE
HINDUSTAN UNILEVER
HINDUSTAN UNILEVER
MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
INDIA
TREASURE MAP OF NEWSPAPERS
YOMIURI SHIMBUN/THE ASAHI SHIMBUN/THE MAINICHI NEWSPAPERS/THE NIKKEI
NEWSPAPER
DENTSU CHUBU Nagoya JAPAN
A03 Use of Outdoor
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA PHD
Melbourne
AUSTRALIA
Bronze
BOND STICKER
YAHOO JAPAN
TOUR DE TOHOKU
YAHOO JAPAN CORPORATION Tokyo JAPAN
BOOKWORLD IN THE REAL WORLD
BOOKWORLD
ONLINE BOOK RETAILER
IKON Melbourne AUSTRALIA IKON
Melbourne
IKON
Melbourne
AUSTRALIA
BUILDBOARD
DEFENCE FORCE RECRUITING
AUSTRALIAN NAVY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
HALONIX SAFER CITY PROJECT
HALONIX
INDOOR AND OUTDOOR LIGHTING SOLUTIONS
CHEIL WORLDWIDE (INDIA) Gurgaon INDIA MEDIA SUPPLEMENTS
New Delhi
INDIA
Bronze
PEPSODENT LUCKNOW-GORAKHPUR PASSENGER
HINDUSTAN UNILEVER
PEPSODENT TOOTHPASTE
MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
INDIA
SAVE THE SUNDAE CONE
GOLDEN ARCHES RESTAURANT
McDONALD'S SUNDAE CONE
LEO BURNETT Kuala Lumpur MALAYSIA
Short List
SOCCER STATION
SONY MOBILE COMMUNICATIONS INTERNATIONAL AB
SMARTPHONES
JCDECAUX TRANSPORT Hong Kong HONG KONG JCDECAUX TRANSPORT
Hong Kong
MEDIACOM
Hong Kong
HONG KONG
A04 Use of Ambient Media: Small Scale
#DISCUSS
THE WHEELER CENTRE
THE WHEELER CENTRE
CLEMENGER BBDO MELBOURNE AUSTRALIA
A CAPPUCCINO THAT SOLD A BEAUTY PRODUCT
UNILEVER
POND'S BB+
MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
INDIA
AIR-OIL
PHILIPS
PHILIPS AIR FRYER
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
BANANA TROPHY
DOLE JAPAN
DOLE BANANA
DENTSU Y&R Tokyo JAPAN

Gold Spike

CHANGE THE BOTTLE, CHANGE THE GAME
LION
BEER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND ZENITH OPTIMEDIA
Auckland
NEW ZEALAND
Bronze
DORMANT FOREIGN MONEY
THE JAPAN COMMITTEE FOR UNICEF
DONATION
McCANN ERICKSON JAPAN Tokyo JAPAN
FOOD PHOTOS SAVE LIVES
UNICEF
CHARITY
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
GIFT BOX
THE SALVATION ARMY, CROWN RELOCATIONS
RE-CYCLING
LEO BURNETT HONG KONG HONG KONG
Silver
GOOD OIL TAG
S-OIL
S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
GUM MESSAGES
WRIGLEY CONFECTIONERY (CHINA)
DOUBLEMINT
PROXIMITY CHINA Guangzhou CHINA STARCOM
Guangzhou
CHINA
HOME FOR HOPE
SAVE OUR STREET DOGS (SOSD)
PET ADOPTION PROGRAM
DDB GROUP SINGAPORE SINGAPORE
HONDA H2O
HONDA
HONDA FCX
LEO BURNETT MELBOURNE AUSTRALIA ZENITHOPTIMEDIA
Melbourne
AUSTRALIA
INVISIBLE PEOPLE
UNHCR
A REFUGEE EXHIBITION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
LIGHT ADAPTIVE POSTER
OPTIC SQUARE
OPTIC SQUARE
BBDO PROXIMITY THAILAND Bangkok THAILAND
MAKE-UP BUSINESS CARD
AIZA BELEN MAKE-UP
AIZA BELEN MAKE-UP
Y&R PHILIPPINES Manila THE PHILIPPINES