| Title | HIBIKI GLASS |
| Brand | SUNTORY HOLDINGS |
| Product / Service | INTARACTIVE GLASS AND BAR FOR SUNTRY WHISKY HIBIKI |
| Category | A01. Innovation |
| Entrant | HAKUHODO KETTLE Tokyo, JAPAN |
| Entrant Company | HAKUHODO KETTLE Tokyo, JAPAN |
| Advertising Agency | HAKUHODO KETTLE Tokyo, JAPAN |
| Advertising Agency 2 | HAKUHODO Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kentaro Kimura | HAKUHODO Kettle Inc. | Creative Director |
| Hideo Kato/Kiyoshi Omori | Suntory Holdings Limited | Creative Director |
| Kazuaki Hashida | HAKUHODO Kettle Inc. | Planner |
| Hideaki Ooki | HAKUHODO Kettle Inc. | Planner |
| Chiharu Shimizu | HAKUHODO Kettle Inc. | Planner/Art Director |
| Shizuka Masuno/Yuta Mita | Suntory Holdings Limited | Creative Producer |
| Kosai Sekine | GLASSLOFT INC. | Director |
| Tatsuya Saito | Abcs | Technical Director |
| Yuya Kikukawa | M Plus Plus Co./Ltd. | Sound Design Arrangement |
| Tamon Yakushiji/Masahiro K | AOI Pro. Inc. | Producer |
| Satoshi Takahashi | Kichi Inc. | Producer |
| Shohei Kawachi | Studio Crucible | Product Director |
| Yoshinori Okamura | Freelance | Cinematographer |
| Atsutoshi Ueno | Freelance | Lighting |
| Naoyuki Hashimoto | Naoyuki Hashimoto Styling Office | Production Designer |
| Yoppy | Juice/Juicy.co.ltd | Stylist |
| Kaori'ws | CUBE Management Office | Hair/Make |
| Jemapur | Office Saku Inc. | Sound Arrangements |
| Taichi Okada | STUD Co./Ltd. | Offline Editor |
| Masahiro Kato | Mcray Corporation | Online Editor |
The invention of this newly designed whisky glass made of electric circuit reflecting four seasons was made in collaboration with traditional craftsmen and digital technologists. Interacting with the glass, by touching it, tilting, drinking, swirling the ice cubes creates unique seasonal experiences incorporating audio & visual effects.
The filmed experience was shown exclusively at selected bars and alcohol retailers. It was also shown on YouTube and created word-of-mouth interest. In response to public, “Harmony Bar Experience” events that serve whisky using Hibiki glass are planned to be held all over Japan this autumn. We want to create culture of whisky that drinkers can utilize their 5 senses.
Because of the tremendous response, the client was convinced by the public to expand the campaign nationwide. It has decided to set up venues in which the public can experience this themselves. There has also been great interest by bars to incorporate this new whisky culture into their own establishments.