BEERHUNTER

TitleBEERHUNTER
Product / ServiceUSING BIG DATA TO FIND CHEAP BEER IN ONE OF THE WORLD’S MOST EXPENSIVE CITIES.
CategoryA01. Innovation
EntrantMETALWORKS BY MAXUS Singapore, SINGAPORE
Entrant Company METALWORKS BY MAXUS Singapore, SINGAPORE
Advertising Agency METALWORKS BY MAXUS Singapore, SINGAPORE

Credits

Name Company Position
Nico Abbruzzese Metalworks By Maxus Global Director Of Creative Technology
Tom Kelshaw Metalworks By Maxus Director Of Technology
Nicolas Porcel Metalworks By Maxus Backend Developer
Sharlene Wong Metalworks By Maxus Frontend Developer
Daylon Soh Metalworks By Maxus Communications Manager
Mark Shu Metalworks By Maxus Technology Producer
Rollen Gomes Metalworks By Maxus Full Stack Developer
Mithru Vigneshwara Metalworks By Maxus
Jayden Ma Metalworks By Maxus Full Stack Developer

The Brief

Tools: Scrapy Pyramid (Python Framework) Twitter Bootstrap Angular.js MySQL Database Apache Web Server Amazon Web Services (Linux) KimonoLabs Singapore is one of the top 10 most expensive cities to enjoy a pint of beer. The 25% alcohol tax increase implemented earlier in 2014 means that families who hosts guests to watch live World Cup matches could be spending alot more than the last World Cup season. Our team created BeerHunter, a data-mining and comparison website that helps users find the cheapest beer based on historic averages. BeerHunter compares popular and craft beer prices from multiple Singapore online stores, by the hour, and ranks them based on percentage of discount given from the ‘TrueBrew Average Price’. The TrueBrew Average Price is a figure based on analysing current and historic sale price, similar to the 52-week average found on stock indices. The technology is publicly released and can be accessed via a website: http://bit.ly/sgbeerhunter

Intention/Purpose: The innovation helps shoppers save time and money in looking for bargains in e-commerce websites with similar offerings. The technology was created directly for consumers and to showcase our capabilities in data analytics. We built the technology to serve a common complaint among Singaporean consumers. The technology is a combination of existing platforms and technologies like Twitter Bootstrap to allow us to prototype quickly. The technology has never been applied in this manner previously. The website periodically scraps data (price, product name and quantity) from various e-Commerce websites and stores them in our database to be compared and analysed in tables before being presented on the website. Our team's hired full-time developer controls the technology stack. The technology have gathered interest from the agency clients and are in discussion to be rolled out for other types of products e.g. eyewear The technology received investment from the agency's internal R&D budget.

We intend to keep the website running as a showcase to current and potential clients on our data analytics capabilities. The technology can be adopted by brands who wish to own a vertical. e.g. it can be applied to FMCG or retail products such as shoes or eyewear The technology is expected to prompt more Singaporeans to purchase alcohol online, something that's traditionally done offline at a brick and mortar store. With the public release, a number of beer enthusiasts have signed up to receive notification on price changes via email. Several Twitter users have tweeted about the technology in the past months and we've received inquiries to implement the technology in other verticals.