DOOR TO HEALTH

TitleDOOR TO HEALTH
BrandRESEARCH CENTER FOR PUBLIC HEALTH, TSINGHUA UNIVERSITY
Product / ServiceRESEARCH CENTER FOR PUBLIC HEALTH, TSINGHUA UNIVERSITY
CategoryB01. Education & Awareness
EntrantMcCANN HEALTH Shanghai , CHINA
Entrant Company McCANN HEALTH Shanghai, CHINA
Advertising Agency McCANN HEALTH Shanghai, CHINA

Credits

Name Company Position
Kevin Lee Mccann Health Executive Creative Director
Band Bai Mccann Health Creative Director
Leo Li Mccann Health Creative Group Head
David Shen Mccann Health President

The Campaign

In China, there are about 36,800,000 people trading in their health and wellbeing for success & wealth. Reports show that the number of Chinese people who are killed by over work reaches 600,000 every year. These people forget about their health while working long hours! It might be hard to change the working condition in China, but we can still help reduce the health risks brought by overworking, with something which is very simple and everyone has – the office door card. The door card reminds people of health break by working-time track. The door card doesn’t only manage your working time, but also manage your health.

The Brief

We target people who over work often, to remind them to keep balance between health and wealth, to help them work in healthy. We can’t save their lives, but we can alert them and give the small tips on how to save their life by themselves.

Creative Execution

We cooperated with Research Center for Public Health, Tsinghua University, to link the office door card system to APP. The mobile APP records work time from the moment you punch in until the moment you punch out. It rates your health condition by 4 levels to raise your health awareness. When you exceed normal working hours by 2 hours, the APP would tell you to rest your eyes and also provide video instructions on how to do some eye exercises By 5 hours, you need to take a break. It is time to stretch your shoulders and arms. By 8 hours, your caudal vertebra is under risk. If you do not want to spend the rest of your life on a wheelchair, you may want to exercise your waist and legs. If you exceed 30 hours in total… your health could be facing bigger problems, including brain and heart diseases. If you are concerned, you can find excellent health centers nearby through our GPS, where you can get checkups or doctor consultation.

One month after it was launched, 35670 people started using the APP. 24350 people did eye exercises. 13723 people did head and cervical vertebra exercises. 6247 people did waist and leg exercises. Because of this none of them went to the hospital for treatment, which is exactly what we want!

Alert & save them by behavior change. We can’t pull them out of work and drop them into park, but we can help them change the behavior a little to keep health by time tracking.

Links

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