| Title | TREE OF LIFE |
| Brand | RONALD McDONALD HOUSE CHARITIES |
| Product / Service | RONALD McDONALD HOUSE CHARITIES |
| Category | B02. Clinics, Hospitals, Retail & Facilities |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
| Brendan Donnelly | Leo Burnett Sydney | Art Director |
| Guy Futcher | Leo Burnett Sydney | Copywriter |
| Bill Doig | Leo Burnett Sydney | Executive Producer |
| Paul Everson | Leo Burnett Sydney | Group Business Director |
| Neil Duncan | Leo Burnett Sydney | Senior Business Manager |
| Steve Rogers | Revolver | Director |
| Michael Ritchie | Revolver | Managing Director |
| Pip Smart | Revolver | Producer |
| Caroline Ghatt/Natalie Skovron | Leo Burnett Sydney | Planner |
| Mark Lollback | Mcdonald's | Chief Marketing Officer |
| Alexandre De Franceschi | The Editors | Editor |
| Andy Clarkson | Method | Grade |
| Colin Renshaw | Alt VFX | Vfx Supervisor |
| Abigail Sie | Song Zu | Sound Design |
| Ramesh Sathiah | Song Zu | Composer |
| Malcolm Coutts | Ronald Mcdonald House Charities | Ceo |
| Chris Brown | Mcdonald's | Director Of Marketing New Zealand |
| Mark Wheeler | Mcdonald's | National Marketing Manager |
| Madeleine Fitzpatrick | Mcdonald's | Director Of Marketing Australia |
Having a seriously ill child impacts the entire family. Ronald McDonald House Charities exists to provide programs and accommodation that offer vial support for Australian families with seriously ill children. RMHC believes in keeping families close, because they are stronger when they're together. Our challenge was to help bring this purpose to life. Through a strong visual metaphor. Tree depicts the loneliness a child faces when diagnosed with a major illness, as well as the importance and effectiveness of family support. In so doing, creating an idea all Australians can relate to - the powerful emotional effect of family closeness.