WATER PLEASE!

TitleWATER PLEASE!
BrandSAMHONG TECH
Product / ServiceINUS BIDET
CategoryB01. Education & Awareness
EntrantDAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Entrant Company DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA
Advertising Agency DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA

Credits

Name Company Position
Beomsang Hwang Daehong Communications Creative Director
Chang Moo Jun Daehong Communications Art Director
Jung Tae Kim Daehong Communications Art Director
Ji Hoon Kim Daehong Communications Copywriter

The Campaign

In order to deliver the message of promoting the aftercare of using restrooms for personal hygiene of children, we accentuated the characteristics of our bidet by changing the spout of water of Brussels's renowned statue, "Petit Julien"; by doing so, we intuitively illustrated our bidet's features and created a pun by using a familiar image.

The Brief

Our target is to notify serious sanitary problem against out children’s use of public toilet, and by solving this, we manage to solve by donations of bidets to the people in nation, ultimately inducing brand sales.

Creative Execution

1. Connect to mobile website through QR code that inserted in statue. 2. Link into movie clip that notifies the serious sanitary problem against our children's use of public toilet. 3. Donation of INUS / Installation will occur depending on the number of sharing of posts in people.

Our contents have widely spread through Facebook and YouTube. Provision of 30 bidets depending on the number of shares in posts and we have donated or installed to the toilets, or public toilets where our children use in our society.

Simulate their curiosity through humorous visuals using “Manneken Pis” as it is commonly known to people, and produced installation of QR code that can be immediately participated, which will have the function that involve people trying the function.