| Title | SPAF DISEASE AWARENESS CAMPAIGN |
| Brand | BAYER YAKUHIN |
| Product / Service | SPAF DISEASE AWARENESS CAMPAIGN (XARELTO) |
| Category | C05. Education & Services aimed at Non-Healthcare Professionals |
| Entrant | TARGIS GROUP Tokyo, JAPAN |
| Entrant Company | TARGIS GROUP Tokyo, JAPAN |
| Advertising Agency | TARGIS GROUP Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Junnosuke Kitagawa | TARGIS KK | Chief Creative Officer |
| Ai Uchihara | TARGIS KK | Copywriter |
| Yusuke Shimada | TARGIS KK | Art Director |
| Tadafumi Kosaka | TARGIS KK | Planning Director |
| Masaya Hosogai | TARGIS KK | Account Superviser |
| Hidetomo Takahashi | TARGIS KK | Account Service |
| Itta Saeda | OTTO | Art Director |
I suffered from atrial fibrillation. However, there were still things I wanted to accomplish. Mr. Yuichiro Miura overcame artial fibrillation and succeeded to reach the summit of Mount Everest at the age of 80. Adventurer: Yuichiro Miura (81 years old) Artrial fibrillation is a disease that can lead to ‘stroke’, however, the risk of ‘stroke’ can be reduced by taking medication. Recently, new therapies and drugs have been introduced. For more information, please ask your doctor. Bayer Healthcare