WHO IS FISHING

TitleWHO IS FISHING
BrandHEALTHCARE GLOBAL ENTERPRISES
Product / ServiceCANCER CARE
CategoryB01. Education & Awareness
EntrantEYE WISH Bangalore, INDIA
Entrant Company EYE WISH Bangalore, INDIA
Advertising Agency EYE WISH Bangalore, INDIA
Production Company EYE WISH Bangalore, INDIA

Credits

Name Company Position
Monotosh Mittra Eye Wish Creative Director
Monotosh Mittra Eye Wish Director
Monotosh Mittra Eye Wish Writer
Shalini Mittra Eye Wish Executive Producer

Brief Explanation

The requirement and brief was to create a non-preachy message that needs no language and should use only visuals and music to put the message across and the message should be extremely simple which can be grasped by kids as well as illiterate people living in the interiors of villages. Finally we came up with this film that hopes to communicate universally with everyone because it doesn't use any language. In fact, the voice in the song also is just mumbling and says no real words. Also, the analogy used in the film is very easy to understand.