Title | WHO IS FISHING |
Brand | HEALTHCARE GLOBAL ENTERPRISES |
Product / Service | CANCER CARE |
Category | B01. Education & Awareness |
Entrant | EYE WISH Bangalore, INDIA |
Entrant Company | EYE WISH Bangalore, INDIA |
Advertising Agency | EYE WISH Bangalore, INDIA |
Production Company | EYE WISH Bangalore, INDIA |
Name | Company | Position |
---|---|---|
Monotosh Mittra | Eye Wish | Creative Director |
Monotosh Mittra | Eye Wish | Director |
Monotosh Mittra | Eye Wish | Writer |
Shalini Mittra | Eye Wish | Executive Producer |
The requirement and brief was to create a non-preachy message that needs no language and should use only visuals and music to put the message across and the message should be extremely simple which can be grasped by kids as well as illiterate people living in the interiors of villages. Finally we came up with this film that hopes to communicate universally with everyone because it doesn't use any language. In fact, the voice in the song also is just mumbling and says no real words. Also, the analogy used in the film is very easy to understand.