| Title | LOSE IT |
| Brand | 365MC |
| Product / Service | OBESITY CLINIC |
| Category | B02. Clinics, Hospitals, Retail & Facilities |
| Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Entrant Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Advertising Agency | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Sunil Yang | Daehong Communications | Creative Director |
| Sunghwan Moon | Daehong Communications | Art Director |
| Sihyun Lee | Daehong Communications | Art Director |
| Insub Song | Daehong Communications | Art Director |
| Daehoon Park | Daehong Communications | Art Director |
| Sukyung Hong | Daehong Communications | Copy Writer |
| Wook Jung | Daehong Communications | Copy Writer |
Hospital TV commercials are restricted by law in Korea, So we made film for cinema, which has high concentration to audiences and also YOUTUBE. In order to strengthen advertisement campaigns, we gain attention through enforcing one word bus commercials.
Every women, especially aged 25~35 years old women has strong willing to lose weight. They consider liposuction treatment but also has the fear for surgery.
Hospital TV commercials are restricted by law in Korea, So we made film for cinema, which has high concentration to audiences and also YOUTUBE. In order to strengthen advertisement campaigns, we gain attention through enforcing one word bus commercials.
As a result, women who adore the character [Fatty] in the advertisement increased. We also made Fatties that can be comfortably be encountered in our daily lives. 365mc’s advertisement campaign to eliminate fear is currently allowing many women to have more courage.
Not a last resort for those with serious obesity, but a method for anyone to lose weight on a small region they have. So we started from tiny parts of women body. forearms and Thighs.