Title | BELLY LOVES THE MILK |
Brand | INNER MONGOLIA MENGNIU DAIRY |
Product / Service | XIN YANG DAO |
Category | A04. Nutraceuticals |
Entrant | McCANN HEALTH Shanghai , CHINA |
Entrant Company | McCANN HEALTH Shanghai, CHINA |
Advertising Agency | McCANN HEALTH Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Kevin Lee | Mccann Health | Executive Creative Director |
Band Bai | Mccann Health | Creative Director |
Davis Wu | Mccann Health | Art Director |
Sophia Ni | Mccann Health | Art Director |
Joanne Wang | Mccann Health | General Manager |
Steven Hua | Mccann Health | Account Director |
Bo Cao | Mccann Health | Account Director |
Jane Lei | Mccann Health | Account Manager |
As a newly launched functional milk for lactose-intolerent consumers, Xin Yang Dao (milk brand) wants to establish the brand-new functional milk brand image through a re-launch campaign.