| Title | BELLY LOVES THE MILK |
| Brand | INNER MONGOLIA MENGNIU DAIRY |
| Product / Service | XIN YANG DAO |
| Category | A04. Nutraceuticals |
| Entrant | McCANN HEALTH Shanghai , CHINA |
| Entrant Company | McCANN HEALTH Shanghai, CHINA |
| Advertising Agency | McCANN HEALTH Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Kevin Lee | Mccann Health | Executive Creative Director |
| Band Bai | Mccann Health | Creative Director |
| Davis Wu | Mccann Health | Art Director |
| Sophia Ni | Mccann Health | Art Director |
| Joanne Wang | Mccann Health | General Manager |
| Steven Hua | Mccann Health | Account Director |
| Bo Cao | Mccann Health | Account Director |
| Jane Lei | Mccann Health | Account Manager |
As a newly launched functional milk for lactose-intolerent consumers, Xin Yang Dao (milk brand) wants to establish the brand-new functional milk brand image through a re-launch campaign.