| Title | LIVE ON |
| Brand | MALAYSIAN SOCIETY OF TRANSPLANTATION |
| Product / Service | ORGAN DONATION DRIVE |
| Category | B01. Education & Awareness |
| Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
| Entrant Company | TBWA\KUALA LUMPUR, MALAYSIA |
| Advertising Agency | TBWA\KUALA LUMPUR, MALAYSIA |
| Media Agency | OMD MALAYSIA Petaling Jaya, MALAYSIA |
| Production Company | STUDIO 31 Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Saad Hussein | TBWA Kuala Lumpur | Chief Creative Officer |
| Chow Kok Keong | TBWA Kuala Lumpur | Creative Director |
| Loo Kok Seng | TBWA Kuala Lumpur | Art Director |
| Chow Kok Keong | TBWA Kuala Lumpur | Art Director |
| Tan Jit Seng | TBWA Kuala Lumpur | Copywriter |
| Stephanie Ooi | TBWA Kuala Lumpur | Av Producer |
| Cheng Feng Mey | TBWA Kuala Lumpur | Junior Av Producer |
| Shaun Tay | TBWA Kuala Lumpur | Account Director |
Based on the thought, “Live on when you pass on”, the film showed how when someone has passed on, another life could go on. It was a symbolic film that expressed the thought effortlessly in a simple, seamless take.
Raise the number of organ donors in Malaysia.
Based on the thought, “Live on when you pass on”, the film showed how when someone has passed on, another life could go on. It was a symbolic film that expressed the thought effortlessly in a simple, seamless take.
The number of organ donors was 0.636 per one million people when the campaign started and now it has reached 5 per cent with an additional 45,000 pledges. What’s more, 85% of the enquiries have turned into pledges.
Since it was hard to move the older generation to donate their organs, we did an online video to reach the younger group instead.