The Campaign

In Malaysia, breast cancer is very common amongst women, making up 32% of new cancer cases yearly. With early detection, the survival rate is 98%. Unfortunately, this figure drops to a 23% when the cancer is detected much later. Many women are still unaware of how crucial early detection is in battling cancer. We wanted to heighten awareness and the importance of early detection. We believe, with knowledge and the right motivation, women of Malaysia will step forward and get their breasts examined regularly. So we started talking to women from ages of 25 – 50. We found out the joy of being with family and loved ones was very important to them and the thought of losing their loved ones was unthinkable. This led us to creating a film, which follows the life of a mother and wife as she goes about her daily life with her loved ones. But there is an unseen evil around her, desperate to rob of her of her life and the things she loves most. The film is currently being aired on popular channels across major TV stations in Malaysia.