BEAUTIFUL LIFE - LIFE AND DIRT

TitleBEAUTIFUL LIFE - LIFE AND DIRT
BrandP&G
Product / ServiceARIEL SCIENCE PLUS
CategoryA01. Art direction/Production design
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency BEACON COMMUNICATIONS Tokyo, JAPAN
Production Company TOHOKU SHINSHA Tokyo, JAPAN

Credits

Name Company Position
Masato Mitsudera Beacon/Leo Burnett Tokyo Executive Creative Director
Yasuo Matsubara Beacon/Leo Burnett Tokyo Creative Director
Norio Okinojo Beacon/Leo Burnett Tokyo Copywriter/Planner
Yuhei Takeyama Beacon/Leo Burnett Tokyo Art Director
Ai Yamaguchi Beacon/Leo Burnett Tokyo Art Director
Rumi Kubota Beacon/Leo Burnett Tokyo Agency Producer
Yoshiko Abe Beacon/Leo Burnett Tokyo Account Director
Hiroko Kan Beacon/Leo Burnett Tokyo Account Executive
Yuichi Kodama Vivision Director
Masamichi Kani/Yuji Shirakami Tohoku Shinsha Producer
Yoshinori Kojima Tohoku Shinsha Production Manager
Masaya Nakahara Shooting
Tetsu Moritera Lighting
Tatsuo Yanagimachi Art
Kazune Masutomi Recording
Taro Umebayashi Composer
Masae Miyamoto Stylist
Koichi Toyofuku Hair/Make
Kouetsu Sasaki Caviar Cg

Brief Explanation

Ariel is a detergent that can wash off various kinds of stains “without bleach”. In order to tell this fact in a more realistic and impactful way, a sequence of “sudden and tough stains in life” is reproduced with the Goldberg machine. By washing off the stains spilled on a garment one after another, the phenomenal cleaning power has been impressively demonstrated.