Title | TOYCAR |
Brand | CELLCARD CAMGSM |
Product / Service | TELECOMMUNICATIONS |
Category | A04. Cinematography |
Entrant | PHIBIOUS Phnom Penh, CAMBODIA |
Entrant Company | PHIBIOUS Phnom Penh, CAMBODIA |
Advertising Agency | PHIBIOUS Phnom Penh, CAMBODIA |
Production Company | FILMBASE ASIA Ho Chi Minh City, VIETNAM |
Name | Company | Position |
---|---|---|
Izwar Zakri | Phibious Cambodia | Creative Director/Copywriter |
Barney Chua | Filmbase Asia | Director |
Ren Pisal | Phibious Cambodia | Copywriter Khmer) |
Malcolm Robert Soh | Filmbase Asia | Producer |
Kevin Phang | Phibious Cambodia | Business Director |
Mardy Cheav | Phibious Cambodia | Senior Account Manager |
Palani Periakaruppan | Cellcard Camgsm | Director Of Marketing |
Christine Arce/Cabrera | Cellcard Camgsm | Brand And Marketing Communications Manager |
The film portrays a low-income family challenged by financial problems, whose crisis is resolved by making an important call via Cellcard’s mobile network. In the film, a little boy observes his food-hawker father being bullied and humiliated by gangsters from whom he loaned money. Pleading that he could not reach his brother to borrow money to pay the debt, the gangsters threaten him further. He returns home in the evening only to discover his wife and children have nothing to eat. His wife asks if he received money from his brother, but due to poor network connectivity, his calls have not gone through. In a touching turn of events, the little boy gives up his old toy car to buy his father a new USD$1 Cellcard SIM, which allows him to successfully call his brother for help. The takeaway is that reliable call quality enhances communication and has the ability to turn situations around.