TOYCAR

TitleTOYCAR
BrandCELLCARD CAMGSM
Product / ServiceTELECOMMUNICATIONS
CategoryA04. Cinematography
EntrantPHIBIOUS Phnom Penh, CAMBODIA
Entrant Company PHIBIOUS Phnom Penh, CAMBODIA
Advertising Agency PHIBIOUS Phnom Penh, CAMBODIA
Production Company FILMBASE ASIA Ho Chi Minh City, VIETNAM

Credits

Name Company Position
Izwar Zakri Phibious Cambodia Creative Director/Copywriter
Barney Chua Filmbase Asia Director
Ren Pisal Phibious Cambodia Copywriter Khmer)
Malcolm Robert Soh Filmbase Asia Producer
Kevin Phang Phibious Cambodia Business Director
Mardy Cheav Phibious Cambodia Senior Account Manager
Palani Periakaruppan Cellcard Camgsm Director Of Marketing
Christine Arce/Cabrera Cellcard Camgsm Brand And Marketing Communications Manager

Brief Explanation

The film portrays a low-income family challenged by financial problems, whose crisis is resolved by making an important call via Cellcard’s mobile network. In the film, a little boy observes his food-hawker father being bullied and humiliated by gangsters from whom he loaned money. Pleading that he could not reach his brother to borrow money to pay the debt, the gangsters threaten him further. He returns home in the evening only to discover his wife and children have nothing to eat. His wife asks if he received money from his brother, but due to poor network connectivity, his calls have not gone through. In a touching turn of events, the little boy gives up his old toy car to buy his father a new USD$1 Cellcard SIM, which allows him to successfully call his brother for help. The takeaway is that reliable call quality enhances communication and has the ability to turn situations around.