HIV STIGMA

TitleHIV STIGMA
BrandHIV FOUNDATION QUEENSLAND AND QUEENSLAND GOVERNMENT
Product / ServiceHIV FOUNDATION QUEENSLAND
CategoryA04. Cinematography
EntrantMEDIACOM Sydney, AUSTRALIA
Media Agency 2 MEDIACOM Sydney, AUSTRALIA
Entrant Company MEDIACOM Sydney, AUSTRALIA
Media Agency MEDIACOM Sydney, AUSTRALIA
Production Company HOODLUM WOOLLOONGABBA, AUSTRALIA

Credits

Name Company Position
Gemma Hunter Mediacom Executive Creative Director/Head Of Mediacom Beyond Advertising
Kathleen Banks Mediacom Group Account Director
Shelby Craig Mediacom Creative Director
Taylor Thornton Mediacom Copywriter
Tessa Wood Mediacom Content/Partnerships Manager
Josh Butt Mediacom Head Of Production
Ryan Manning Mediacom Seo Manager
Alaistair Anisimoff Mediacom Online Video Seeding
Mikey Trotter Freelance Director
Matt Bamkin Hoodlum Director Of Photography
Michael Griffin Hoodlum Editor
David Peterson Hoodlum Editor
Kristen Souvlis Hoodlum Associate Producer
Nathan Mayfield Hoodlum Executive Producer
Jake Kirby Hoodlum Sound Design/Production
Ash Kinmoth Freelance Composer

Brief Explanation

‘There’s something I want to tell you’ is an online documentary series and a public health campaign on behalf of HIV Foundation Queensland. There is a human side to HIV in Australia that needed a voice. HIV rates in Queensland are on the rise. Research showed that while the gay community is aware of safe sex messages, people choose not to use condoms for a variety of reasons. Testing is inconsistent and there is real concern with stigma not just in the gay community but also in the wider community is crippling individuals and their families. People living with HIV face multiple challenges but with treatment it is no longer a death sentence. However, it can be a life sentence and to reinforce the safe sex message and address issues of discrimination around HIV we shared real stories. The campaign is a series of three films featuring Queenslanders living with HIV. They move towards reducing stigma surrounding HIV and increasing prevention and testing. The cinematography was choreographed to allow movement to convey emotions and reveal the stigma they and their loved ones deal with every day. Despite misconceptions surrounding HIV, they live with optimism and enthusiasm for the future.