Title | THE DATE |
Brand | REKSO NASIONAL FOOD (McDONALD'S INDONESIA) |
Product / Service | McDONALD'S |
Category | A02. Direction |
Entrant | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Entrant Company | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Advertising Agency | LEO BURNETT INDONESIA Jakarta, INDONESIA |
Production Company | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
The story begins with grandfather and grandson getting dressed to go out. However, when the grandson sees his grandfather, he does not approve of the old man's look as it's not appropriate for the occasion. That's when he decides to give his grandfather's image some help, beginning with personal grooming, then fashion and styling. Finally, when grandfather looks handsome and proper, the pair embark on their outing... which we reveal to be the grandson meeting a cute girl, his date. When the pair take their seat however, the story takes another surprising turn.