THE DATE

TitleTHE DATE
BrandREKSO NASIONAL FOOD (McDONALD'S INDONESIA)
Product / ServiceMcDONALD'S
CategoryA02. Direction
EntrantDIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA
Entrant Company DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA
Advertising Agency LEO BURNETT INDONESIA Jakarta, INDONESIA
Production Company DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA

Brief Explanation

The story begins with grandfather and grandson getting dressed to go out. However, when the grandson sees his grandfather, he does not approve of the old man's look as it's not appropriate for the occasion. That's when he decides to give his grandfather's image some help, beginning with personal grooming, then fashion and styling. Finally, when grandfather looks handsome and proper, the pair embark on their outing... which we reveal to be the grandson meeting a cute girl, his date. When the pair take their seat however, the story takes another surprising turn.