24/7

Title24/7
BrandPHILIPPINES DEPARTMENT OF TOURISM
Product / ServiceTOURISM
CategoryA03. Achievement in Production
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising Agency BBDO GUERRERO Makati City, THE PHILIPPINES
Production Company FILM PABRIKA Makati City, THE PHILIPPINES

Credits

Name Company Position
David Guerrero BBDO Guerrero Chief Creative Officer/Copywriter
Dale Lopez BBDO Guerrero Executive Creative Director/Art Director
Liana Barcia BBDO Guerrero Copywriter
Paulo Villones BBDO Guerrero Art Director
Ombet Traspe BBDO Guerrero Director Of Marketing
Paolo Acosta BBDO Guerrero Group Account Director
Monica Muyot BBDO Guerrero Account Manager
Cristina Buenaventura BBDO Guerrero Deputy Planning Director
Idda Aguilar Just Add Water Agency Producer
Lyle Sacris Pabrika Director

Brief Explanation

Most beach destinations in Asia are not known for their nightlife. But Boracay has developed a unique culture of fine dining, bars, beach clubs, and snack places to go with its world-famous white sand beach. Through a 360º time-lapse of the shoreline, our spot shows the range of fun activities visitors can enjoy from sunrise to sunrise.

Creative Execution

Boracay has developed a unique culture of fine dining, bars, beach clubs, and snack places to go with its world-famous white sand beach. The script called for a real-time 24-hour exposure of the activities on the island. A 360º lens was used to show a time-lapse of the shoreline, where visitors are shown enjoying island activities from sunrise to sunrise. For continuity, the crew shot for 30 hours straight with a single camera. It was locked to the ground to keep it unaffected by waves and other elements. And an aperture of f/22 had to be constantly maintained, even at night. Blocking happened in shifts, with actors and activities changing every two hours for movement to register on camera.