| Title | SOUR LIFE IS MUSIC PHENAKISTOSCOPE VIDEO DISC |
| Brand | SOUR |
| Product / Service | LIFE IS MUSIC |
| Category | A10. Animation |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company | PARTY Tokyo, JAPAN |
| Advertising Agency | PARTY Tokyo, JAPAN |
| Production Company | TAIYO KIKAKU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masashi Kawamura | PARTY | Film Director |
| Kota Iguchi | TYMOTE | Film Director |
| Qanta Shimizu | PARTY | Tech Director/Programmer |
| Sachie Aihara | TAIYO KIKAKU | Producer |
| Maiko Shimada | Freelance | Producer |
| Rintaro Kozasa | Freelance | Production Manager |
| Hiroki Ando | Freelance | Dop |
| Yuki Numao | Freelance | Filming Assistant |
| Kazuko Yonezawa | Freelance | Filming Assistant |
| Makoto Jyukuroki | Freelance | Gaffer |
| Ota Hiroyuki | Freelance | Assistant Gaffer |
| Jiro Hashimoto | Freelance | Assistant Gaffer |
| Shinji Amemiya | IMAGICA Corp. | Offline Editor |
| Yurie Maekawa | IMAGICA Corp. | Online Editor |
| Suzuki Hiroyuki | IMAGICA Corp. | Mixer |
| Masataka Kimura | TASKO Inc. | Mechanical Engineers |
| Tatsuo Hayashi | TASKO Inc. | Mechanical Engineers |
| Kenta Watashima | PARTY | Programer |
This is a music video for the Japanese band SOUR's new song 'Life is Music.' The song sings about the circle of life, and how music is its rhythm maker. We took this concept, and came up with an idea to use the spinning CD disc as a Phenakistoscope. We created the entire animated music video using 189 spinning CDs. These CDs used in the video are sold on the special website as numbered limited edition art discs, so the fans can own a piece of the music video. The discs were also given to the supporters on the 2 corwdfunding sites, GreenFunding & Kickstarter.
We used the classical Phenakistoscope technique(one of the earliest animation techniques) to create all the animations. Every frame of the animation were printed onto the 189 CD discs, and spun at a certain speed to match the camera shutter speed to create the animation. Nothing was added in post-production, and all was done in camera. We had to calculate the speed of the spinning and also how many frames to print onto the CD to acheive an animation that is synchronized to the music. After the filming, we actually gave out the CDs to the crowdfunders and sold the rest as limited edition CDs to help sales of the album.