SKY COMMONWEALTH GAMES - HISTORY WILL BE

TitleSKY COMMONWEALTH GAMES - HISTORY WILL BE
BrandSKY SPORTS
Product / ServiceTV SPORTS PROGRAMME
CategoryA07. Use of Music
EntrantLIQUID STUDIOS Auckland, NEW ZEALAND
Entrant Company LIQUID STUDIOS Auckland, NEW ZEALAND
Advertising Agency DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company THE SWEET SHOP Auckland, NEW ZEALAND

Credits

Name Company Position
Peter Van Der Fluit Liquid Studios Music Composer
Brendon Morrow Liquid Studios Sound Engineer
Shane Bradnick DDB Executive Creative Director
Chris Schofield DDB Creative Director
Zac Lancaster DDB Art Director
Tom Cunliffe DDB Copy Writer
Judy Thompson DDB Executive Producer
Kay Airy DDB Agency Producer
James Blair DDB Senior Accounts Director
Georgia Newton DDB Account Manager
Anna Gunnell DDB Planner
Damien Shatford The Sweet Shop Director

Brief Explanation

Sky Commonwealth Games - History Will be is an edit together of old footage of New Zealand athletes competing at the Commonwealth Games. It is crafted together to chart their glory and victory as brought to the New Zealand supporters via Sky TV screenings.

Creative Execution

The track is an original composition whose glorious dignified anthem reflects the emotional journey of the New Zealand athletes as they champion their way to victory on screen.