UNDERSTANDING YOUR NEEDS

Short List
TitleUNDERSTANDING YOUR NEEDS
BrandSINGAPORE AIRLINES
Product / ServiceSINGAPORE AIRLINES
CategoryA04. Cinematography
EntrantTBWA\SINGAPORE, SINGAPORE
Entrant Company TBWA\SINGAPORE, SINGAPORE
Advertising Agency TBWA\SINGAPORE, SINGAPORE
Media Agency MEC Singapore, SINGAPORE
Production Company SIX TOES Singapore, SINGAPORE

Credits

Name Company Position
Mel du Toit TBWA/Singapore Creative Director
James Holman TBWA/Singapore Copywriter
Reginald Ocampo TBWA/Singapore Art Director
Serene Koh TBWA/Singapore Group Account Director
Dawn Lee TBWA/Singapore Account Director
Haydn Evans Six Toes Singapore Executive Producer
Sariyanti Sannie Six Toes Singapore Senior Producer
John S Park Applebox Asia Director
Khoo Peng Tien Applebox Asia Producer
Leslie Ewe Applebox Asia Art Director
Bernard Garry The Editors Editor
Songzu Music Composition

Brief Explanation

"The lengths we go to” campaign showcases Singapore Airline’s unwavering commitment to putting the customer at the heart of everything it does, in all classes of travel. The global campaign, which was conceptualised in Singapore, ran on television, print and digital platforms locally and around the world. It turns the spotlight on the lengths to which the Airline goes to, to delivering a special experience to their guests. Singapore Airline’s efforts to deliver the best travel experiences to its customers are epitomised by the iconic Singapore Girl, who plays the protagonist in four short features.