Title | UNDERSTANDING YOUR NEEDS |
Brand | SINGAPORE AIRLINES |
Product / Service | SINGAPORE AIRLINES |
Category | A04. Cinematography |
Entrant | TBWA\SINGAPORE, SINGAPORE |
Entrant Company | TBWA\SINGAPORE, SINGAPORE |
Advertising Agency | TBWA\SINGAPORE, SINGAPORE |
Media Agency | MEC Singapore, SINGAPORE |
Production Company | SIX TOES Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Mel du Toit | TBWA/Singapore | Creative Director |
James Holman | TBWA/Singapore | Copywriter |
Reginald Ocampo | TBWA/Singapore | Art Director |
Serene Koh | TBWA/Singapore | Group Account Director |
Dawn Lee | TBWA/Singapore | Account Director |
Haydn Evans | Six Toes Singapore | Executive Producer |
Sariyanti Sannie | Six Toes Singapore | Senior Producer |
John S Park | Applebox Asia | Director |
Khoo Peng Tien | Applebox Asia | Producer |
Leslie Ewe | Applebox Asia | Art Director |
Bernard Garry | The Editors | Editor |
Songzu | Music Composition |
"The lengths we go to” campaign showcases Singapore Airline’s unwavering commitment to putting the customer at the heart of everything it does, in all classes of travel. The global campaign, which was conceptualised in Singapore, ran on television, print and digital platforms locally and around the world. It turns the spotlight on the lengths to which the Airline goes to, to delivering a special experience to their guests. Singapore Airline’s efforts to deliver the best travel experiences to its customers are epitomised by the iconic Singapore Girl, who plays the protagonist in four short features.