POWER OF OPTICS

TitlePOWER OF OPTICS
BrandKDDI CORPORATION
Product / ServiceAU HIKARI
CategoryA04. Cinematography
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Name Company Position
Ichiro Kinoshita DENTSU INC. Executive Creative Director
Junichi Harima DENTSU INC. Creative Director
Yoshikazu Nagashima DENTSU INC. Planner/Copywriter
Ryu Tamogami DENTSU INC. Planner/Copywriter
Jyunya Tanimoto DENTSU INC. Planner/Copywriter
Tomoki Kobori DENTSU INC. Planner/Copywriter
Tetsunori Kakizaki DENTSU INC. Chief Producer
Kenta Matsukuma DENTSU CREATIVE FORCE INC. Cost Producer
Teppei Wakayamagi DENTSU INC. Account Executive
Takayuki Iwabashi DENTSU INC. Account Executive
Tomoki Ikushima DENTSU INC. Account Executive
Masao Ohde Tohokushinsha Film Corporation Producer
Yu Date Tohokushinsha Film Corporation Producer
Yusuke Natsuka Tohokushinsha Film Corporation Production Manager
Tatsuyuki Kobayashi TRAVOLTA Director
Hiroki Shioya Freelance Director Of Photography
Masachio Nishida Freelance Gaffer
Ryu Katou TRAVOLTA Production Designer
Keiichi Nishioka LOCUST Special Effect
Hiromine Tanaka Onpa Sound Design

Brief Explanation

This is a biral movie that aims to spread out the recognition of "au Hikari". We created "Rube Goldberg machine, moves with the power of optics" in order to make audience to feel, "the power of light is great". Not using the phisical position or electrical energy, we designed this to move forward by creating its own way with optical power of light, such as burning a paper, exploding a baloon, firing with matches, melt an ice, etc.