IT'S THE SUNSHINE THAT MAKES IT

TitleIT'S THE SUNSHINE THAT MAKES IT
BrandTREASURY WINE ESTATES
Product / ServiceLINDEMANS
CategoryA04. Cinematography
EntrantDDB GROUP MELBOURNE , AUSTRALIA
Entrant Company DDB GROUP MELBOURNE, AUSTRALIA
Advertising Agency DDB GROUP MELBOURNE, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Credits

Name Company Position
Darren Spiller Ddb Group Melbourne Executive Creative Director
Rob Beamish DDB Group Melbourne Creative Director
Jim Ritchie DDB Group Melbourne Creative Director
Toby Kennedy DDB Group Melbourne Copywriter
Jordy Molloy DDB Group Melbourne Art Director
Simon Thomas DDB Group Melbourne Head Of Tv
Lorenzo Bresciani DDB Group Melbourne Planning Director
Justin Arnold DDB Group Melbourne Group Business Director
Elsa James DDB Group Melbourne Account Director
Louise Sully DDB Group Melbourne Account Executive
Mark Molloy Exit Films
Martin Box Peter Kearney Exit Films Producers
Corey Esse/Emma Lawrence Exit Films/Tool Of North America Executive Producer
Ryley Brown Exit Films Dop
Rohan Zerna Exit Films Editor
Music: Artist/Title TRWBDR Red Hankerchefs
Justin Bromley/Billy Becket Fin Design/Effects Animation/Post Production
Colin Simkins Gusto Music Sound Design/Arrangement

Brief Explanation

Sunshine is a wondrous thing that transforms our mood and the world around us for the better. It's also an essential ingredient when it comes to making Lindeman’s world famous wine. This TVC is the launch spot for a new global brand campaign and utilises a unique combination of time-lapse photography and stop-motion animation to show the relationship between humankind and sunshine. It's a departure from the cliched world of traditional wine commercials, leaving category images of vineyards and barrels firmly behind.