QUESTION FROM A VILLAGE

TitleQUESTION FROM A VILLAGE
BrandCATERPILLAR
Product / ServiceCATERPILLAR
CategoryA05. Editing
EntrantOGILVY BEIJING, CHINA
Entrant Company OGILVY BEIJING, CHINA
Advertising Agency OGILVY BEIJING, CHINA
Production Company TREETOP BEIJING ADVERTISING AGENCY, CHINA

Credits

Name Company Position
Wang Daqing Ogilvy Beijing Creative Director
Zhao Xiaoyu Ogilvy Beijing Art Director
Allen Feng Ogilvy Beijing Copywriter
Doug Schiff Ogilvy Beijing Executive Creative Director

Brief Explanation

In Chinese smaller towns, the dream of striking it rich is palpable. To play off of this insight and connect it to the expertise within CAT that can lead to greater financial success, this tongue-in-cheek execution has fun with some stereotypes to entertain while propping up the CAT experts as everyone's potential hero.