SICKIE

TitleSICKIE
BrandRAC
Product / ServiceROADSIDE ASSISTANCE
CategoryA02. Direction
EntrantPHOTOPLAY FILMS Sydney, AUSTRALIA
Entrant Company PHOTOPLAY FILMS Sydney, AUSTRALIA
Advertising Agency JWT PERTH, AUSTRALIA
Production Company PHOTOPLAY FILMS Sydney, AUSTRALIA

Credits

Name Company Position
Tom Noakes Photoplay Films Director
Belinda Dean Photoplay Films Producer
Simon Langley JWT Perth Executive Creative Director
Davood Tabeshfar JWT Perth Creative Director
Patrick Allenby JWT Perth Art Director
Elliot White JWT Perth Writer
Lauren Mestichelli JWT Perth Account Director
Courtney Rowley JWT Perth Account Manager
Paul Friedmann JWT Perth Senior Producer
James Brown Freelance Director Of Photography

Brief Explanation

Given the frequency of breakdowns in Australia, it’s highly likely that two people might breakdown next to each other. It’s also not a stretch of the imagination that these two people might in fact recognise each other. And perhaps these two people really don’t want to find themselves broken down in front of the other. Coincidence? No. What are the chances of breaking down opposite your boss with the intense stare, when you just pulled a sickie at work to go for a surf? Quite high, actually. Which is why RAC insurance isn’t a luxury, it’s absolutely necessary.