| Title | VISA WOMEN'S EDUCATION |
| Brand | VISA |
| Product / Service | VISA DEBIT |
| Category | A07. Use of Music |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Entrant Company | BBDO INDIA Mumbai, INDIA |
| Advertising Agency | BBDO INDIA Mumbai, INDIA |
| Media Agency | OMD INDIA Mumbai, INDIA |
| Production Company | CHROME PICTURES Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Josy Paul | BBDO INDIA | Chairman/Chief Creative Officer |
| Rajdeepak Das | BBDO INDIA | Executive Creative Director |
| Ajai Jhala | BBDO INDIA | Chief Executive Officer |
| Sidheshwar Sharma | BBDO INDIA | Regional Business Director |
| Rajdeepak Das/Josy Paul | BBDO INDIA | Copywriter |
| Sandeep Sawant | BBDO INDIA | Creative Director |
| Rajat Mendhi | BBDO INDIA | Head Of Planning |
| Aleesha Patel | BBDO INDIA | Account Director |
| Gaurav Bhagat | BBDO INDIA | Account Executive |
| Divyang Pandya | BBDO INDIA | Agency Producer |
| Hitesh Shah | BBDO INDIA | Agency Production Manager |
| Amit Sharma | Chrome Pictures | Director |
| Prafull Sharma/Puneet Bhatia | Chrome Pictures | Producer |
| Anay Goswamy | Chrome Pictures | Director Of Photography |
| Clinton Cerejo | NA | Music |
| Gulzar | NA | Lyrics |
| Kriti Malhotra | NA | Costume Designer |
Women in rural India have to work to support their families at the cost of gaining an education. Our protagonist empowers these women to take control of their lives by using her Visa Debit card to order sewing machines online with which letters of the Hindi alphabet would be sewn onto their sarees (traditional Indian attire) so they can sing and learn as they walk across the desert to fetch water.
The music/track featured in the film is an original composition. The idea was to create India's first alphabet song in the Hindi language that would encourage women to sing and learn easily. The alphabet song was written by Gulzar, the Oscar winning lyricist of 'Slumdog Millionaire'. The original music score was composed by Clinton Cerejo. It has a cheerful folk music style so as to create greater connect with mass India. The lyrics aid and complement the story depicted in the film. The folk music makes the alphabet song catchy, relatable and adds to the local feel of the film, which is about empowering women through education in rural India.