Title | LOSING IT |
Brand | WESTPAC BANKING CORPORATION |
Product / Service | EMERGENCY CASH |
Category | A05. Editing |
Entrant | FINCH Sydney, AUSTRALIA |
Entrant Company | FINCH Sydney, AUSTRALIA |
Advertising Agency | DDB GROUP MELBOURNE, AUSTRALIA |
Production Company | FINCH Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Christopher Riggert | Finch | Director |
Camilla Dehnert | Finch | Producer |
Rob Galluzzo | Finch | Executive Producer |
Michael Hilliard | Finch | Executive Producer |
Jeremy Rouse | Finch | Director Of Photography |
Michael Iacono | Freelance | Production Designer |
Stewart Reeves | The Editors | Editor |
Edel Rafferty | Method Studios | Colourist |
Jamie Scott | Method Studios | Online |
Luke Temple | Freelance | Music Artist |
Darren Spiller | DDB | Executive Creative Director |
Glen Dickson | DDB | Creative Director |
Robbie Brammall | DDB | Senior Copywriter |
Matty Graham | DDB | Business Director |
Jonathan Hiley | DDB | Business Co/Ordinator |
Simon Thomas | DDB | Head Of Broadcast |
Jo Alach | DDB | Senior Agency Producer |
Anna Bollinger | DDB | Planning Director |
Andrew Little | DDB | Managing Director |
Westpac is set to launch a new campaign tonighttelling Aussies 'Don't lose it when you lose it'. There's nothing more annoying than losing your wallet. At least that used to be the case. Westpac has just released a service that takes the sting out of one of life's biggest pains, called Westpac Emergency Cash. Lost your wallet? Simply call the bank, explain your predicament and you'll be given a code to withdraw money from a Westpac ATM without needing a debit card. The new campaign brings this game-changing technology to life by focussing on the emotional spiral people usually go through when they've misplaced their wallet. Unless they're with Westpac. We wanted to dramatise the new service by focussing on the emotional roller-coaster we feel when we can't find our wallets. "It's a spiral we all know too well. The crazed patting down of pockets, the self-loathing, the atomic out-pouring of anger... losing your wallet sucks. But for Westpac customers it now sucks a little less."