LOSING IT

TitleLOSING IT
BrandWESTPAC BANKING CORPORATION
Product / ServiceEMERGENCY CASH
CategoryA05. Editing
EntrantFINCH Sydney, AUSTRALIA
Entrant Company FINCH Sydney, AUSTRALIA
Advertising Agency DDB GROUP MELBOURNE, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA

Credits

Name Company Position
Christopher Riggert Finch Director
Camilla Dehnert Finch Producer
Rob Galluzzo Finch Executive Producer
Michael Hilliard Finch Executive Producer
Jeremy Rouse Finch Director Of Photography
Michael Iacono Freelance Production Designer
Stewart Reeves The Editors Editor
Edel Rafferty Method Studios Colourist
Jamie Scott Method Studios Online
Luke Temple Freelance Music Artist
Darren Spiller DDB Executive Creative Director
Glen Dickson DDB Creative Director
Robbie Brammall DDB Senior Copywriter
Matty Graham DDB Business Director
Jonathan Hiley DDB Business Co/Ordinator
Simon Thomas DDB Head Of Broadcast
Jo Alach DDB Senior Agency Producer
Anna Bollinger DDB Planning Director
Andrew Little DDB Managing Director

Brief Explanation

Westpac is set to launch a new campaign tonighttelling Aussies 'Don't lose it when you lose it'. There's nothing more annoying than losing your wallet. At least that used to be the case. Westpac has just released a service that takes the sting out of one of life's biggest pains, called Westpac Emergency Cash. Lost your wallet? Simply call the bank, explain your predicament and you'll be given a code to withdraw money from a Westpac ATM without needing a debit card. The new campaign brings this game-changing technology to life by focussing on the emotional spiral people usually go through when they've misplaced their wallet. Unless they're with Westpac. We wanted to dramatise the new service by focussing on the emotional roller-coaster we feel when we can't find our wallets. "It's a spiral we all know too well. The crazed patting down of pockets, the self-loathing, the atomic out-pouring of anger... losing your wallet sucks. But for Westpac customers it now sucks a little less."