| Title | BATH WATER |
| Brand | AAMI |
| Product / Service | FLEXI PREMIUMS |
| Category | A02. Direction |
| Entrant | FINCH Sydney, AUSTRALIA |
| Entrant Company | FINCH Sydney, AUSTRALIA |
| Advertising Agency | OGILVY MELBOURNE, AUSTRALIA |
| Production Company | FINCH Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Nick Ball | Finch | Director |
| Karen Bryson | Finch | Producer |
| Rob Galluzzo | Finch | Executive Producer |
| Danny Ruhlmann | Freelance | Director Of Photography |
| Steven Jones/Evans | Freelance | Production Designer |
| Peter Sciberras | Freelance | Editor |
| Phil Kenehan | Freelance | Sound Design Arrangement |
| Brendon Guthrie | Ogilvy And Mather | Executive Creative Director |
| Scott Zuliani | Ogilvy And Mather | Art Director |
| Anna/Tara Clark/Sneddon | Ogilvy And Mather | Copywriter |
| Toby Gill | Ogilvy And Mather | Senior Account Manager |
| Matt Rose | Ogilvy And Mather | Group Account Director |
| Lauren Free | Ogilvy And Mather | Agency Producer |
Sharing tepid bath water with your family? AAMI shows there are easier ways to save in the latest campaign. AAMI has a long tradition of character driven advertising and the spots that kick off this campaign are no exception. The director has taken the beautifully simple scripts and created quietly funny retail commercials that will deliver AAMI's message loud and clear.