EVERY DAY IS DAY ONE

Short List
TitleEVERY DAY IS DAY ONE
BrandSAMSUNG ELECTRONICS
Product / ServiceSAMSUNG
CategoryA03. Achievement in Production
EntrantEXIT FILMS Melbourne, AUSTRALIA
Entrant Company EXIT FILMS Melbourne, AUSTRALIA
Advertising Agency 72ANDSUNNY Amsterdam, THE NETHERLANDS
Production Company EXIT FILMS Melbourne, AUSTRALIA
Production Company 2 SMUGGLER London, UNITED KINGDOM

Credits

Name Company Position
Carlo Cavallone 72andsunny Amsterdam Executive Creative Director
Paulo Martins 72andsunny Amsterdam Creative Director
Lee Hempstock And Damian Isaak 72andsunny Amsterdam Writers
Robert Teague 72andsunny Amsterdam Lead Designer
Renee Lam 72andsunny Amsterdam Designer
Stephanie Oakley 72andsunny Amsterdam Director Of Film Production
Eline Bakker 72andsunny Amsterdam Film Producer
Mark Molloy Exit Films Director
Corey Esse/Emma Lawrence Exit Films Executive Producers
Chris Barrett/Fergus Brown Smuggler London Executive Producers
Martin Box Exit Films Producer
Greig Fraser Exit Films Cinematographer
Chris Bryan Exit Films 2nd Unit Dop/Underwater
Patric Ryan Marshall Street Editors London Editor
Urs Furrer Glassworks Amsterdam Post Production
J.ralph The Rumor Mill Music Producer
Hoon Kang Samsung Electronics Co Ltd Global Partnership Marketing/Im Division
Daniel Kim Samsung Electronics Co Ltd Senior Manager Manager Global Partnership Marketing/Im Division
Kim Hyunmin Samsung Electronics Co Ltd Manager Manager Global Partnership Marketing/Im Division

Brief Explanation

Samsung and the ASP celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one. The film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay. The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title. It doesn't matter where you are from or how good you are. Every day is day one.

Creative Execution

Our project was incredibly complicated, finding and following waves in multiple countries is difficult enough, doing that with a film crew with on land and on water departments adds an additional layer to the complexity. Athlete and crew safety always had to be a major consideration as we dealt with large surf and complicated surf breaks in many scenes. We had to also work with the ASP to find shooting times during an ASP tour event in Fiji, a country with little to no film resources. We had to work with an ever evolving shooting schedule which changed with weather patterns and athlete availability. We had to source and use the best camera gear for underwater and on land filming so as to get seamless cinematography. In what is believed to be a world first for the tech, we trialled and used a Red Epic Dragon Camera underwater with anamorphic lenses. Despite all of the challenges we managed to pull it off and achieve this epic film.