POKÉMON CHALLENGE

TitlePOKÉMON CHALLENGE
BrandGOOGLE
Product / ServiceGOOGLE MAPS
CategoryA06. Script
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency SIX Tokyo, JAPAN
Advertising Agency 2 HAKUHODO Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Brief Explanation

Google made an official global announcement offering a new position. It was Pokemon Master. They began the most rigorous test known to man to find the world's best Pokémon Master. We describe the adventures of applicants armed with Google Maps. To clear the test, applicants explore every corner of the real world and capture all of the 151 Pokemon. Their mobile combines GPS data and scanned data by its camera, and analyze their view to find the proper type of Pokemons which appear as AR.