UNICEF 5 FUND: SAVE A CHILD WITH THE POWER OF 5

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TitleUNICEF 5 FUND: SAVE A CHILD WITH THE POWER OF 5
BrandUNICEF AUSTRALIA
Product / ServiceCHANGE FOR GOOD
CategoryA10. Animation
EntrantIRIS WORLDWIDE Sydney, AUSTRALIA
Entrant Company IRIS WORLDWIDE Sydney, AUSTRALIA
Advertising Agency IRIS WORLDWIDE Sydney, AUSTRALIA
Production Company THE FEDS Sydney, AUSTRALIA
Production Company 2 HECKLER Sydney, AUSTRALIA
Production Company 3 NYLON STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Dan Pankraz Iris Worldwide Sydney Head Of Strategy
Mike Spirkovski Iris Worldwide Sydney Executive Creative Director
James Griffiths Iris Worldwide Sydney Creative Group Head
Phil Shearer Iris Worldwide Sydney Copywriter
Craig Rasmus The Feds Director
Michael Cook The Feds Executive Producer
Mick Watson Heckler Vfx Supervisor
Garry Jacques Heckler Creative Director
Tyrone Estephan Heckler Vfx Producer
Bryn Morrow Heckler Head Of Lighting
Sina Rahimpour Heckler Modelling
Mark Kwanten Heckler Lead Compositor
Courtney Borg Iris Worldwide Sydney Account Executive
Jp Zwinkels UNICEF Australia Head Of Corporate Partnerships
Sally Roberts UNICEF Australia Corporate Partnerships Manager
Nathaniel Joyce Nylon Studios Sound Designer
Tanya Carswell Nylon Studios Senior Producer
Eammon Bryant UNICEF Australia Corporate Partnerships Executive
Daniel Miller Iris Worldwide Sydney Copywriter
Jarrod Brennan Iris Worldwide Sydney Group Account Director

Brief Explanation

The 5 Fund video aimed to portray the power of what the 'useless' Australian 5 cent coin can do in terms of helping children in need around the world as part of the UNICEF Change for Good program. The 5 cent coin is a visual device used to demonstrate this powerful change. The film explores a world where we see the transformation of a child's life coming out of the 5 cent coin itself. Starting with one single discarded 5 cent piece, our content unfolds one coin at a time to show the power locked within. In a singular shot, we add to our ever-growing world one coin at a time. What started as a water pump, quickly becomes life-saving treatments, a classroom and eventually an entire village. When Australia brings all of their useless 5 cent pieces together, they have the power to save the lives of children all over the world.

Creative Execution

We first looked at the overall requirements needed to create the visuals to tell the story and approached different sections with a number of techniques. We created the camera move and overall layout and structure of the project using Maya. Rigid body dynamics were used for the realistic coin role which opens the film. From there we generated multiple models of the children and the water-well forming and used blend-shape layers to animate their growth. A lot of attention to detail was needed to ensure the models had consistent topology and texture layouts throughout this section, with the detailed modelling and texturing being done in both Mudbox and Mari. Fluid simulations using Realflow were integrated and further highly detailed 3D modelling was completed. A small amount of rigging was required to create the subtle movement of the characters, and simple key frame animation was used to build on the walls and desks of the class room. The project was brought together for photo realistic lighting using Vray. Multiple passes were rendered from 3d and composited within Nuke, this stage also included creating the soft depth of field and light play over the lens as the camera moves around it's miniature world. The challenge was creating a technique that could bring us in close for emotional moments, but also allow us to move extremely wide whilst still maintaining the life-like detail.