Title | DISCO |
Brand | PHILIPPINES DEPARTMENT OF TOURISM |
Product / Service | TOURISM |
Category | A09. Visual Effects |
Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
Entrant Company | BBDO GUERRERO Makati City, THE PHILIPPINES |
Advertising Agency | BBDO GUERRERO Makati City, THE PHILIPPINES |
Production Company | FILM PABRIKA Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
David Guerrero | BBDO Guerrero | Chief Creative Officer/Copywriter |
Dale Lopez | BBDO Guerrero | Executive Creative Director/Art Director |
Liana Barcia | BBDO Guerrero | Copywriter |
Paulo Villones | BBDO Guerrero | Art Director |
Ombet Traspe | BBDO Guerrero | Director Of Marketing |
Paolo Acosta | BBDO Guerrero | Group Account Director |
Monica Muyot | BBDO Guerrero | Account Manager |
Cristina Buenaventura | BBDO Guerrero | Deputy Planning Director |
Idda Aguilar | Just Add Water | Agency Producer |
Lyle Sacris | Pabrika | Director |
Its beautiful dive spots and musicality make Cebu the ultimate island getaway. Best known for quality guitars and the famous sardine run – a wildlife phenomenon where millions of fish swim in formation – Cebu boasts two appealing but seemingly unrelated propositions. So we worked with one of the world’s top visual effects and animation companies to show both Cebu’s marine life and music – in harmony. The playful TV spot opens with a diver who stumbles upon a school of sardines forming a giant disco ball. They move with music before we pan up to reveal a local guitar being played on a boat.
Its beautiful dive spots and musicality make Cebu the ultimate island getaway. Best known for quality guitars and the famous sardine run – a wildlife phenomenon where millions of fish swim in formation – Cebu boasts two appealing but seemingly unrelated propositions. So we worked with London-based The Mill, one of the world’s top visual effects and animation companies, to show both Cebu’s marine life and music – in harmony. The playful TV spot shows a school of sardines forming a disco ball and moving to the music against a back plate shot entirely underwater. Because of limited resources, the crew had to fly in a camera, case, and visual effects supervisor. Challenges presented by the elements and natural environment forced lighting to be done via CGI. And in order for the sardine simulation to move organically, high-resolution models of 20,000-30,000 individual fish were created. Because of the amount of detail put into the process, the resulting disco ball was controllable yet natural.