DISCO

TitleDISCO
BrandPHILIPPINES DEPARTMENT OF TOURISM
Product / ServiceTOURISM
CategoryA09. Visual Effects
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising Agency BBDO GUERRERO Makati City, THE PHILIPPINES
Production Company FILM PABRIKA Makati City, THE PHILIPPINES

Credits

Name Company Position
David Guerrero BBDO Guerrero Chief Creative Officer/Copywriter
Dale Lopez BBDO Guerrero Executive Creative Director/Art Director
Liana Barcia BBDO Guerrero Copywriter
Paulo Villones BBDO Guerrero Art Director
Ombet Traspe BBDO Guerrero Director Of Marketing
Paolo Acosta BBDO Guerrero Group Account Director
Monica Muyot BBDO Guerrero Account Manager
Cristina Buenaventura BBDO Guerrero Deputy Planning Director
Idda Aguilar Just Add Water Agency Producer
Lyle Sacris Pabrika Director

Brief Explanation

Its beautiful dive spots and musicality make Cebu the ultimate island getaway. Best known for quality guitars and the famous sardine run – a wildlife phenomenon where millions of fish swim in formation – Cebu boasts two appealing but seemingly unrelated propositions. So we worked with one of the world’s top visual effects and animation companies to show both Cebu’s marine life and music – in harmony. The playful TV spot opens with a diver who stumbles upon a school of sardines forming a giant disco ball. They move with music before we pan up to reveal a local guitar being played on a boat.

Creative Execution

Its beautiful dive spots and musicality make Cebu the ultimate island getaway. Best known for quality guitars and the famous sardine run – a wildlife phenomenon where millions of fish swim in formation – Cebu boasts two appealing but seemingly unrelated propositions. So we worked with London-based The Mill, one of the world’s top visual effects and animation companies, to show both Cebu’s marine life and music – in harmony. The playful TV spot shows a school of sardines forming a disco ball and moving to the music against a back plate shot entirely underwater. Because of limited resources, the crew had to fly in a camera, case, and visual effects supervisor. Challenges presented by the elements and natural environment forced lighting to be done via CGI. And in order for the sardine simulation to move organically, high-resolution models of 20,000-30,000 individual fish were created. Because of the amount of detail put into the process, the resulting disco ball was controllable yet natural.